Overview

Brand Launch
Solutions

Set your new brand up for success.

You can’t create an impact with a new development or property relaunch without the foundation of a solid brand. Let us help you craft a brand that tells a story and sets the tone for all your marketing. Then, make a lasting impression with a consistent visual identity across a variety of collateral. Our team takes the time and care to be sure your brand and message are carried consistently through every piece and your call to action inspires the desired response.

The Data

The facts about
strong brands.

Choose the subscription
that best fits your needs.

Essentials

DISCOVERY
We lay the foundation for your brand with your market, your competitors, and your audience in mind.

NAMING & TAGLINE
Utilizing the discovery phase, we will brainstorm names and taglines that best fit you.

LOGO
Taking the story behind the name, we will begin to incorporate visual elements into a unique mark that solidifies your brand identity.

MINI BRAND GUIDE
The cornerstone of your brand, a brand guide is the defining document that establishes colors, typography, patterns, photography, and logo use cases for all expressions of your brand.

Elevate

DISCOVERY
We lay the foundation for your brand with your market, your competitors, and your audience in mind.

NAMING & TAGLINE
Utilizing the discovery phase, we will brainstorm names and taglines that best fit you.

LOGO
Taking the story behind the name, we will begin to incorporate visual elements into a unique mark that solidifies your brand identity.

FULL BRAND GUIDE
The cornerstone of your brand, this more robust brand guide is the defining document that establishes colors, typography, patterns, photography, and logo use cases for all expressions of your brand.

MARKETING MATERIALS
Our team will create the ultimate go-bag for your team, including a paper system, social media profile art, and printed collateral such as sales sheets, flyers, and brochures.

SOCIAL MEDIA CONTENT (1 MONTH)
Our team will produce pre-launch graphics and one month of branded social content to help establish a consistent presence.

Elite

DISCOVERY
We lay the foundation for your brand with your market, your competitors, and your audience in mind.

NAMING & TAGLINE
Utilizing the discovery phase, we will brainstorm names and taglines that best fit you.

LOGO
Taking the story behind the name, we will begin to incorporate visual elements into a unique mark that solidifies your brand identity.

FULL BRAND GUIDE
The cornerstone of your brand, this more robust brand guide is the defining document that establishes colors, typography, patterns, photography, and logo use cases for all expressions of your brand.

MARKETING MATERIALS
Our team will create the ultimate go-bag for your team, including a paper system, social media profile art, and printed collateral such as sales sheets, flyers, and brochures.

SOCIAL MEDIA CONTENT (2 MONTHS)
Our team will produce pre-launch graphics and two months of branded social content to help establish a consistent presence.

BRAND LAUNCH EVENT CAMPAIGN
To launch the new brand in the market, a reveal campaign and event will be planned based upon the overall strategy and approach to market.

Learn More

Get in
touch
to get
started.

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Success Stories

Brand Launch
Case Studies

Case Study: Liv+ Gainesville SEO

Case Study: Liv+ Gainesville SEO

The Challenge Liv+ Gainesville was a brand-new student apartment community in the highly competitive Gainesville, Florida student housing market. In this crowded and established market, it can be difficult to elevate a new brand above well-established players that...

What Does Post-Pandemic Marketing Look Like?

What Does Post-Pandemic Marketing Look Like?

In the beginning of 2020, the state of marketing was moving forward as usual within the housing industry. Traditional print collateral was catching the attention of targeted demographics, in-person tours were thriving, leases were being signed, move-in plans were...

SEO Tips and Tricks

SEO Tips and Tricks

Whether your website needs better performance or more traffic, or the user experience needs to be kicked up a few notches with quality content and a keyword strategy, follow these top 10 SEO tips and tricks and you’ll be well on your way. 1. Lock In Your Google My...

What clients are saying

“…the utmost professionals.”

“I love our new Brand Guide and Messaging Map from Catalyst! They have been the utmost professionals to work with. They listened to our ideas and concerns, and asked the right questions to help us focus on what we truly wanted to portray to the community. Following a tour of our facility, they provided us with messages regarding our campus that we were too “in the weeds” to produce on our own. I feel like new life has been breathed into our marketing efforts here at EdenHill. I’d highly recommend Catalyst for their creativity, responsiveness, professionalism, and speed in producing our product.”

— Terry Jackson
EdenHill Communities

Our Portfolio

Explore Our
Branding Work

Your brand is a big deal to us. Whether you’re building an identity from the ground up or need a rebrand to reflect your new goals, the Catalyst team takes pride in every detail, from the logo design to the final layout. Need more proof? Check out a sampling of our branding work below.

Eden Hill

Eden Hill

The Blue Light

The Blue Light

Moontower

Moontower

Cityscape

Cityscape

Stateside

Stateside

The Brock

The Brock

The Pearl

The Pearl

The Addie

The Addie

Merchants Plaza

Merchants Plaza

Wilton Tower

Wilton Tower

The Marlowe

The Marlowe

Villages at Wake Forest

Villages at Wake Forest

Lone Star Lofts Website

Lone Star Lofts Website

Cooper’s Square

Cooper’s Square

Block 75 Marketing Materials

Block 75 Marketing Materials

Roca Whitney Ranch

Roca Whitney Ranch

The Blue

The Blue

Gravity ATX

Gravity ATX

Paseo Place

Paseo Place

The Rowan

The Rowan

The Colorfield

The Colorfield

The Masonry

The Masonry

Lutheran Sunset Ministries Campaign

Lutheran Sunset Ministries Campaign

Cyber Monday 2018

Cyber Monday 2018

The Regency and The Villas

The Regency and The Villas

The Heights

The Heights

The Edge at Lafayette Website

The Edge at Lafayette Website

Landmark Grandview Website

Landmark Grandview Website

Maifly

Maifly

Ivy Ridge

Ivy Ridge

The Bridge Branding and Marketing Materials

The Bridge Branding and Marketing Materials

Baton Rouge Crawfish Color Run Campaign

Baton Rouge Crawfish Color Run Campaign

Move-In 2018

Move-In 2018

Spring Survey Campaign

Spring Survey Campaign

SABAN 19 Portfolio Rebrand

SABAN 19 Portfolio Rebrand

San Marcos Student Housing

San Marcos Student Housing

Zócalo Branding

Zócalo Branding

The Spoke

The Spoke

Reputation Campaigns

Reputation Campaigns

Hometown Magazine

Hometown Magazine

Capital Expenditures Campaign

Capital Expenditures Campaign

Year of Free Campaign

Year of Free Campaign

Spring Break Campaign 2018

Spring Break Campaign 2018

The Weston

The Weston

Yacht Harbor Club Brand Reveal Party

Yacht Harbor Club Brand Reveal Party

Cyber Monday 2016

Cyber Monday 2016

Tribeca

Tribeca

Yacht Harbor Portland Dining Month Campaign

Yacht Harbor Portland Dining Month Campaign

Yacht Harbor Club

Yacht Harbor Club

Cyber Monday 2017

Cyber Monday 2017

Timbercrest at Carrollton

Timbercrest at Carrollton

Pick a Package

Pick a Package

Liv+ Arlington

Liv+ Arlington

Signage Packages

Signage Packages

Banyan Grove

Banyan Grove

The Eight Forty

The Eight Forty

Skyloft Austin

Skyloft Austin

ROAM

ROAM

Luna Pointe

Luna Pointe

The Verge

The Verge

The Ascent

The Ascent

The Gallery

The Gallery

Walton East

Walton East

Dobie Orientation

Dobie Orientation

The Verge Reveal Party

The Verge Reveal Party

Move-In 2017

Move-In 2017

The Clairmont at Campostella Station

The Clairmont at Campostella Station

Renewal 2016

Renewal 2016

Move-In 2016

Move-In 2016

Spring Campaign 2016

Spring Campaign 2016

KNOX RIDGE TOOLBOX

KNOX RIDGE TOOLBOX

The Vineyards

The Vineyards

Move-In 2015

Move-In 2015

The Beacon

The Beacon

AXIS 360

AXIS 360

VIDA Social Living

VIDA Social Living

The Flats at 374

The Flats at 374

Athens Ridge Renewal 2015

Athens Ridge Renewal 2015

LAUNCH Social Living

LAUNCH Social Living

Renewal Campaign 2015

Renewal Campaign 2015

Cyber Monday 2015 Campaign

Cyber Monday 2015 Campaign

Strathmore Apartments

Strathmore Apartments

The Highlands

The Highlands

The Knox Branding

The Knox Branding

Success Week 2015 Campaign

Success Week 2015 Campaign

Republic at Sam Houston

Republic at Sam Houston

The Revelry

The Revelry

2015 Campus Advantage GM Conference and CAmmys

2015 Campus Advantage GM Conference and CAmmys

Hannah Lofts

Hannah Lofts

Cyber Monday 2014 Campaign

Cyber Monday 2014 Campaign

The Marq Rebrand

The Marq Rebrand

Campus Quarters Branding

Campus Quarters Branding

The Avenue Branding

The Avenue Branding

Move-In 2014 Campaign

Move-In 2014 Campaign

Far Eastern Federal University

Far Eastern Federal University

The Barracks Christmas Campaign

The Barracks Christmas Campaign