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Case Study: Moontower Lease-Up Campaign

Case Study: Moontower Lease-Up Campaign

The Challenge Lincoln Ventures, a real estate investment firm, contracted Catalyst for the branding of their new student housing development — Moontower — opening fall 2020 in West Campus by the University of Texas in Austin. The 18-story high-rise is a...

Case Study: The Q Temporary Website

Case Study: The Q Temporary Website

The Challenge Catalyst was contracted to assist in creating a strong brand presence for a new development located in Los Angeles, California. The property is a mixed-use community located within the Warner Center and will include approximately 60,000 square feet of...

Case Study: The Colorfield Temporary Website

Case Study: The Colorfield Temporary Website

The Challenge Mid-City Development is in the process of developing a high-end, boutique-style, 18-unit condo project on Baylor Street in downtown Austin, where the HOPE Gallery used to be located — an internationally known outdoor gallery that served as an art park...

Case Study: Tribeca Website

Case Study: Tribeca Website

The Challenge Tribeca was a new multifamily development in St. Louis’ West End district. Initially looking for a logo refresh, brand guide, and print collateral, Tribeca extended their contract with Catalyst to complete a new custom website. The property is unique to...

Case Study: Landmark Grandview Website

Case Study: Landmark Grandview Website

The Challenge Catalyst was contracted to create a modern, custom website for Landmark Grandview that stood out in the San Antonio, Texas, multifamily housing market. Prior to Catalyst’s relationship with the client, the original website was outdated, dark, not...

Case Study: Commonwealth at York Website

Case Study: Commonwealth at York Website

The Challenge Signature Management contracted Catalyst to create a new custom and mobile-friendly website for their multifamily property, Commonwealth at York, located in Yorktown, Virginia. The target prospect market is people ages 20–41 who are professional or...

Case Study: The Blue Light Website

Case Study: The Blue Light Website

The Challenge Catalyst was contracted by Wilmorite in December 2018 to develop a custom website for The Blue Light — a student housing development for the Duke University market that also would operate as the first purpose-built student housing property in Durham,...

Case Study: The Spoke Reputation Management

Case Study: The Spoke Reputation Management

The Challenge The Spoke is an off-campus housing property located in Davis, California, that caters to the student demographic at the University of California, Davis. Upon joining the Campus Advantage portfolio, The Spoke had an Online Reputation Assessment...

Case Study: Forest Village & Woodlake  Reputation Management

Case Study: Forest Village & Woodlake Reputation Management

THE CHALLENGE Forest Village & Woodlake is an off-campus housing property located in Columbia, Missouri, that caters to the student demographic at the University of Missouri. Upon joining the Campus Advantage portfolio, Forest Village & Woodlake had an Online...

Case Study: AXIS 360 Reputation Management

Case Study: AXIS 360 Reputation Management

The Challenge AXIS 360 is an off-campus housing property located in Buffalo, New York, that caters to the student demographic at the University at Buffalo. Upon joining the Campus Advantage portfolio, AXIS 360 had an Online Reputation Assessment (ORA™) score of...

Case Study: Year of Free Campaign

Case Study: Year of Free Campaign

The Challenge A total of 44 student housing properties within Campus Advantage’s portfolio needed an extended marketing campaign that would not only drive leasing velocity for the 2018–2019 school year, but also operate as a unique means for them to stand out from the...

Case Study: Renewal 2016: Move-In Fest

Case Study: Renewal 2016: Move-In Fest

The Challenge Each year, Campus Advantage implements five major annual campaigns to boost leasing and brand awareness across their student real estate portfolio. Based on the successful move-in campaign implemented two months prior — a strategy designed by Catalyst —...

Case Study: Cyber Monday 2017

Case Study: Cyber Monday 2017

The Challenge As the fall semester comes to a close, students are prepping for exams and working on final papers before their long-awaited winter break arrives. With the excitement of the holidays around the corner, historically, this time of year usually means a...

Case Study: Tobin Lofts Website Redesign

Case Study: Tobin Lofts Website Redesign

The Challenge Tobin Lofts, a student housing property in San Antonio, Texas, was generating a significant amount of traffic to their website, but faced low engagement due to an outdated website design. Key performance indicators for user engagement were performing...

Case Study: How a Property Increased Rankings by 279%

Case Study: How a Property Increased Rankings by 279%

There are a lot of misconceptions surrounding search engine optimization (SEO). For instance, SEO is not a one-time setting, it’s an ongoing process that involves analyzing results and then updating websites, online listings, and link collections based on those...

Case Study: SEO Success Story for a New Development

Case Study: SEO Success Story for a New Development

The Challenge AXIS 360 was a new student housing property in Buffalo, New York, catering to students at the nearby University at Buffalo. As a new development, the property faced a lack of awareness in the market, particularly in online search. Google search results...

Case Study: Skyloft Digital Brand Presence

Case Study: Skyloft Digital Brand Presence

The Challenge Johnson Trube & Associates, a full-service real estate development brokerage and consulting firm, partnered with Catalyst to assist in the lease-up of Skyloft, a new 18-story student housing property in Austin, Texas. The property was in a unique...

Case Study: Liv+ Gainesville Digital Brand Presence

Case Study: Liv+ Gainesville Digital Brand Presence

The Challenge Cleveland-based developer Stark Enterprises, in partnership with Campus Advantage — a leader in student housing, providing property management, consulting, acquisitions, and development services — contracted Catalyst to assist in the lease-up of Liv+...

Case Study: The Edge at Lafayette Digital Brand Presence

Case Study: The Edge at Lafayette Digital Brand Presence

The Challenge LaSalle Investment Management contracted Catalyst to rebrand their website for a student housing property called The Edge at Lafayette in Lafayette, Louisiana, which catered to the University of Louisiana at Lafayette student market. In addition, because...

Case Study: Grayson Cottages Digital Presence

Case Study: Grayson Cottages Digital Presence

The Challenge The Cottages of Columbia was part of a 19-property portfolio acquired by Campus Advantage in 2016. The student housing property was located in Columbia, Missouri, which catered to the University of Missouri demographic. Catalyst was contracted for...

Case Study: The Verge Rebrand

Case Study: The Verge Rebrand

The Challenge Catalyst was engaged in spring 2016 to rebrand a newly acquired off-campus housing property in the Orlando, Florida, market serving students at the University of Central Florida. The property, The Edge, was well liked by both residents and prospects in...

Case Study: The Marq Rebrand

Case Study: The Marq Rebrand

The Challenge A newly acquired off-campus housing property, 2040 Lofts, located in Milwaukee, Wisconsin, was negatively viewed among Marquette University students as a property declining in reputation, leasing numbers, and community upkeep. In prior years, the...

Case Study: The Rowan Rebrand

Case Study: The Rowan Rebrand

The Challenge Catalyst was contracted by Emet Capital to complete a rebranding of a townhome-style student housing property called The Southern @ 1051 in Columbia, South Carolina, which targeted the University of South Carolina demographic. The new...

Case Study: Luna Pointe Rebrand

Case Study: Luna Pointe Rebrand

The Challenge Waypoint at Hampton, a multifamily property located in Hampton, Virginia, changed management and, as a result, needed to update their name and branding. As part of the management transition, the property also was undergoing renovations. A major benefit...

Case Study: The Knox Branding

Case Study: The Knox Branding

The Challenge Catalyst was engaged to establish the brand and marketing materials for a new development in Knoxville, Tennessee, that required a full branding effort to include naming, logo design, overall look and feel, and coordination with the interior design...

Case Study: The Colorfield Branding

Case Study: The Colorfield Branding

The Challenge Mid-City Development is in the process of developing a high-end, boutique-style, 18-unit condo project on Baylor Street in downtown Austin, where the HOPE Gallery used to be located — an internationally known outdoor gallery that served as an art park...

Case Study: Coastline Rebrand

Case Study: Coastline Rebrand

The Challenge The Franklin Johnston Group took over the management of a 600-unit property in March 2019 located in a Virginia Beach neighborhood that, at times, experienced some crime issues. However, because the neighborhood also was located near a section of the...

Case Study: Yacht Harbor Rebrand

Case Study: Yacht Harbor Rebrand

The Challenge Catalyst was engaged to complete a rebranding of Yacht Harbor Club, a 173-unit multifamily property located on Hayden Island in Portland, Oregon. The property was a new development facing low occupancy numbers due to location, resident dissatisfaction,...

Case Study: Skyloft Branding

Case Study: Skyloft Branding

The Challenge Johnson Trube & Associates, a full-service real estate development brokerage and consulting firm, partnered with Catalyst to assist in the lease-up of Skyloft, a new 18-story student housing property in Austin, Texas. The property was in a unique...

Case Study: Lutheran Sunset Ministries

Case Study: Lutheran Sunset Ministries

The Challenge While the occupancy goals of Lutheran Sunset Ministries (LSM) were being met in the Independent Living and Assisted Living residences, the community’s census goes up and down. The small town of Clifton, where the community is located, has a limited...

Catalyst Expands Services to Support Senior Living Communities

Catalyst Expands Services to Support Senior Living Communities

Full Service Digital and Marketing Agency to Build Upon Proven Success in Branding and Reputation Management AUSTIN, TX (May 23, 2019): Catalyst, a digital marketing and communications agency specializing in commercial real estate, residential real estate...

Case Study: Renewal 2016

Case Study: Renewal 2016

The Challenge Each year, Campus Advantage implements five major annual campaigns to boost leasing and brand awareness across their student real estate portfolio. Based on the successful move-in campaign implemented two months prior — a strategy designed by Catalyst —...

Case Study: Year of Free

Case Study: Year of Free

The Challenge A total of 44 student housing properties within Campus Advantage’s portfolio needed an extended marketing campaign that would not only drive leasing velocity for the 2018–2019 school year, but also operate as a unique means for them to stand out from the...

Case Study: Pick a Package

Case Study: Pick a Package

The Challenge A variety of student housing properties within Campus Advantage’s portfolio needed to implement a creative, incentivizing campaign to differentiate themselves against the competition in their respective markets throughout the U.S. with the goals of...

Yacht Harbor Club Rebrand

Yacht Harbor Club Rebrand

Yacht Harbor Club   Our Work Branding Web Design Campaigns Catalyst was engaged to complete a rebranding of Yacht Harbor Club, a 173-unit multifamily property located on Hayden Island in Portland, Oregon. The property was a new development facing low occupancy...

Is It Time to Rebrand Your Property?

Is It Time to Rebrand Your Property?

A multifamily marketing specialist presents three key reasons to re-evaluate your property’s image. Developers and property owners today understand the importance of their brand in attracting and retaining residents but may not know when their brand is more of a...

Reputation Management is…

Reputation Management is…

Reputation management is the forgotten marketing tactic Many student housing companies overlook reputation management as a marketing tactic, but it's one of the most powerful marketing tools you have. Prospects are looking at what people are saying, so reviews are a...

Case Study: Skyloft

Case Study: Skyloft

Case Study: Skyloft The Challenge Johnson Trube & Associates, a full-service real estate development brokerage and consulting firm, partnered with Catalyst to assist in the lease-up of Skyloft, a new 18-story student housing property under development in Austin,...

Catalyst Awarded Marketing Contract  by Stratford Partners

Catalyst Awarded Marketing Contract by Stratford Partners

Austin-Based Agency to Assist in New Image for Portland Luxury Apartment Community AUSTIN, TX (March 30, 2018): Catalyst, an Austin-based agency specializing in marketing for student and multifamily housing, announced that private real estate investment company,...

The Art and Science of Leasing Traffic

The Art and Science of Leasing Traffic

How Reputation Management and SEO Are Impacting Your Leasing Possibilities The art of serving people and the science of search engine results are teaming up to form a power marketing couple unlike we’ve ever seen. For the multifamily and student housing industries,...

Why Marketing Efforts Are Useless Without Reputation Management

Why Marketing Efforts Are Useless Without Reputation Management

You’ve done everything right: Optimized your website’s SEO, developed and implemented a social media strategy spanning multiple platforms, published print ads in all the important publications, built and sent strategic emails to targeted audiences, but you don’t seem...

Protect Your Lead/Client Data by Setting up Multiple Endpoints

Protect Your Lead/Client Data by Setting up Multiple Endpoints

It’s 2018, and your online presence is most likely a large portion of your business. Whether you are selling a product and accepting online orders, or offering valuable services and collecting leads, it’s important for your lead data to be safe and easily accessible....

How to Strategically Budget a Digital Campaign

How to Strategically Budget a Digital Campaign

Determining a marketing budget can be frustrating. How do you know if you're investing enough or if you're applying your marketing dollars efficiently? While many marketers hope for a standard formula to determine the effective dollar amount to spend on a platform,...

What Attracts Students Today?

What Attracts Students Today?

The marketing world is changing for the next generation of students — those born after 1995 and labeled as Generation Z. So what attracts them? Gen Z was practically born with smartphones in their hands, so they have high expectations on technology because they rely...

MHN: Please Don’t Go: How to Retain Long-Term Renters

MHN: Please Don’t Go: How to Retain Long-Term Renters

In case you missed it, our own Jamie Matusek was recently featured on Multi-HousingNews.com discussing how to retain long-term renters. "Attracting a new customer is five times more expensive than retaining an existing one. This underlines the importance of delivering...

Why Negative Online Reviews Are Actually a Positive

Why Negative Online Reviews Are Actually a Positive

Few factors are as critical to generating leasing traffic as online reviews. According to a survey by J Turner Research, 78% of students surveyed stated that ratings and reviews had a strong effect on their decision to visit a property, and 73% indicated ratings and...

Case Study: Tobin Lofts Website Redesign

Case Study: Tobin Lofts Website Redesign

Case Study: Tobin Lofts Website Redesign The Challenge Tobin Lofts, a student housing property in San Antonio, Texas, was generating a significant amount of traffic to their website but faced low engagement due to an outdated website design. Key performance indicators...