A creative
culture of
marketing
mavens.

Our Why

A look behind
the scenes.

At Catalyst, we see ourselves as a strategic partner to each of our clients, and working together with you to create marketing strategies that help you meet your goals is what drives us. We are motivated by a few core values — integrity, intelligence, passion, mojo, and most of all, empathy. As a result, we are on a mission to create and promote brands that foster community and add value to people’s lives. That value starts right here, with your team and ours, each and every day. We do what we do because we love it, from start to finish, and we strive to show it with every interaction.

OUR AWARDS

Proven marketing
excellence.

Meet the team

We are agents
of change.

Our in-house team of real estate and marketing experts has worked with companies in a variety of verticals, including Fortune 500 and Fortune 1000 companies, giving us the experience and proficiency to take on any marketing challenge with a hands-on approach and an eye toward results.

Christy McFerren childhood photo

Team photo of Christy McFerren

Christy McFerren

Managing Director

Christy leads and serves the creative, interactive, media and research, project management, and accounting teams at Catalyst. She loves the challenge that is offered to both sides of the brain. Her greatest pleasure is in seeing the growth of Catalyst’s team members as individuals and the success of their clients through excellent strategy and execution.

What inspires you?

Seeing individuals realize their potential and finding their place in the team to add momentum to the whole. For our clients, nothing inspires me more than driving meaningful business results.

Favorite quote?

“God is in the details.” — Ludwig Mies van der Rohe, German-American architect and designer

If you were a crayon, what color would you be and why?

Black — it’s simple and combines all the colors.

What do you want to be when you grow up?

Retired and traveling.

Who inspires you?

Toto Wolff, the CEO of Mercedes Formula 1 team, and of course my family, friends, and colleagues.

Thomas Demiranda childhood photo

Team photo of Thomas Demiranda

Thomas Demiranda

Director of Business Development

Thomas works with the sales team on a daily basis to initiate outreach and foster relationships with prospective clients, as well as creates and refines Catalyst’s sales process and approach.

What inspires you?

That satisfaction I enjoy after earning a client’s business. Victory, oh you taste so sweet!

Favorite quote?

“Only Christ is the whole of man’s happiness; the sun to enlighten him, the physician to heal him, the wall of fire to defend him, the friend to comfort him, the pearl to enrich him, the ark to support him, the rock to sustain him under the heaviest pressures.” — Isaac Ambrose

Last book you read?

Chronicles: Volume One by Bob Dylan

Favorite place in the world?

Rio de Janeiro is a lively place with distinct beauty. The way the mountains, beach, and city interpose is magical. It’s a sight to see!

Best meal you’ve ever had?

Oysters! Once I flew in a private jet with my former boss on a business trip, and we had to land because of lack of cabin air. That misery turned into joy when we went to Cristiano Ristorante in Houma, Louisiana, and I had the best oysters of my life!

Katie Degutis childhood photo

Team photo of Katie Degutis

Katie Degutis

Director of Operations

Every day is different for Katie, but generally she works with the client services and production teams to ensure that clients get their materials on time and are 100% satisfied with the outcome, knowing that all information is accurate and correct. She strives to assure Catalyst is serving clients strategically and helping them find efficiencies in their marketing efforts to best get leads in the door.

What inspires you?

Travel

Favorite quote?

“Que sera, sera.”

Last book you read?

All the Missing Girls — I’m a sucker for anything touted as the next Gone Girl.

Favorite place in the world?

Can I pick the world? I have visited 32 different countries, and I can’t wait to add more to that list.

Favorite family tradition?

Easter baskets and Christmas stockings — most people think you outgrow them, but at the Degutis house, they’ll always be a staple!

Melissa Cornine childhood photo

Team photo of Melissa Cornine

Melissa Cornine

Director of Client Services

Melissa researches, strategizes, and manages all online paid advertising placements using industry and Catalyst best practices.

What inspires you?

Trying something new!

Favorite quote?

“Count your age by friends, not years. Count your life by smiles, not tears.” — John Lennon

What’s your favorite car karaoke jam?

“Rocket Man” by Elton John

Favorite family tradition?

Pierogies on Christmas Eve

Favorite movie?

The Departed

Jen Putis childhood photo

Team photo of Jen Putis

Jen Putis

Account Manager

Jen brings clients’ business goals to fruition with strategic branding and marketing practices, and helps to bridge the gap between Catalyst’s creative/interactive team and clients.

What inspires you?

Traveling. I love experiencing new cultures and gaining new perspectives about yourself and the world around you.

Favorite quote?

“The only thing we have to fear is fear itself.” — Franklin D. Roosevelt

What are you known for?

Cooking and experimenting in the kitchen

Favorite place in the world?

Paris, Rome, and Chicago

Best concert you ever attended?

Private concert with Chance the Rapper

Gino Blanco

Group Account Director, Student

Gino provides overall direction and long-term growth opportunities for the agency, the client, and his team. As the Group Account Director, Gino has a bird’s-eye view on his accounts and creates conditions where others thrive and produce the best possible work.

What inspires you?

When it comes to work and my career, I am goal-driven and results ignite me!

Favorite quote?

“Truth be told, our worst fear is that we will live and die and our lives will have made no difference to anyone.” — Bill Blankschaen 

What are you currently watching on Netflix?

Ozark

Best concert you ever attended?

A tie between Sam Smith and Tiesto

What would your autobiography be called?

“A Boy and His Pug”

Fabian Fernandez

Account Manager

Fabian cultivates strong relationships with Catalyst clients and ensures their digital marketing objectives are met with each campaign. From strategy conception to optimization recommendations, Fabian works to ensure clients are seeing results and their business goals are being met.

What inspires you?

Finding a new song or musical artist that I recently discovered and getting lost in their art. Music inspires me in so many different and creative ways.

Favorite quote?

“No matter what happens in life, be good to people. Being good to people is a wonderful legacy to leave behind.” — Taylor Swift

What’s your favorite car karaoke jam?

“Satisfied” from the Hamilton soundtrack or any song on Taylor Swift’s 1989 album.

If you were a crayon, what color would you be and why?

Martian Green. I’m always green with envy and I’m out of this world. My Hogwarts house is also Slytherin, which is a big deal.

Favorite place in the world?

Vibin’ to my new favorite artist’s set at a music festival with my closest friends and a Tito’s Handmade Vodka Moscow Mule in hand.

Favorite movie?

The Lizzie McGuire Movie … please judge me.

 

Lydia Becker

Account Manager

Lydia works with an amazing group to make sure her clients’ paid digital campaigns go off without a hitch. She is the liaison between client and creative to make campaigns come to life and succeed.

What inspires you?

Taking an unconventional way to succeed or learn something new. 

Favorite quote?

“Maybe we should develop a Crayola bomb as our next secret weapon. A happiness weapon. A beauty bomb. And every time a crisis developed, we would launch one. It would explode high in the air — explode softly — and send thousands, millions, of little parachutes into the air. Floating down to earth — boxes of Crayolas. And we wouldn’t go cheap, either — not little boxes of eight. Boxes of sixty-four, with the sharpener built right in. With silver and gold and copper, magenta and peach and lime, amber and umber and all the rest. And people would smile and get a little funny look on their faces and cover the world with imagination.” — Robert Fulghum

If you were a crayon, what color would you be and why?

Periwinkle because it’s a relaxing color and fun to say!

Best meal you’ve ever had?

Grilled cheese and tomato soup on a cold day.

What would your autobiography be called?

“Well, At Least She Tried”

Connor Cauley childhood photo

Team photo of Connor Cauley

Connor Cauley

Business Development Executive

Connor works alongside the Catalyst sales team to grow and expand business by identifying promising and mutually beneficial opportunities with potential clients, followed by initiating, cultivating, and maintaining new relationships with said potential clients.

What inspires you?

Genuinely connecting with others, and experiences.

Favorite quote?

“Don’t fear failure. Not failure, but low aim, is the crime.” — Bruce Lee

Best concert you ever attended?

The Sunday show of Phish’s three-day run on Labor Day 2016. Words can’t do that show justice.

Favorite place in the world?

Red Rocks Amphitheatre in Morrison, CO

Mark Renkens childhood photo

Team photo of Mark Renkens

Mark Renkens

Senior Reputation Management Specialist

If your property has reviews, Mark is reading them. His primary objective is to make sure everyone online accurately sees that you care about your property’s reputation and those who live there.

What inspires you?

A good movie. Like, a really good movie.

Favorite quote?

“If my fear has kept me here, only my fear can set me free.” — Jordan Dreyer

What’s your favorite car karaoke jam?

“Logan to Government Center” by Brand New

Favorite place in the world?

Disney’s Hollywood Studios at night during Christmastime.

Best concert you ever attended?

Death Cab for Cutie in 2008

Lauren Goodman childhood photo

Lauren Goodman

Art Director

Lauren’s job is to craft great brands — and then echo those personalities in each piece of collateral she creates, from print to digital and everything in between. Whether it’s a business card or a billboard, it’s her goal to always deliver eye-catching, effective messaging and visuals.

What inspires you?

’80s power ballads

Favorite quote?

“Life begins at the end of your comfort zone.” — Neale Donald Walsch

What’s your favorite car karaoke jam?

“Hold On” by Wilson Phillips

Best meal you’ve ever had?

Nothing beats the Goodnight burger at Hopdoddy — especially with an Austin Beerworks Fire Eagle.

Favorite movie?

It’s a two-way tie between Back to the Future and anything directed by John Hughes.

Dana Sleger childhood photo

Team photo of Dana Sleger

Dana Sleger

Copywriter

Dana loves words. Whether whimsical or straightforward, she writes content for a plethora of projects, from print to web and all kinds of fun assignments in between. Her goal is to use the power of words to inform, inspire, and invite a response that meets and hopefully exceeds clients’ expectations.

What inspires you?

Aside from being able to exercise my trusty red pen, I adore the start-to-finish creative process in this business where written words come to life visually when handed off to the design team, and then the whole package together sparks action.

Favorite quote?

“There are far, far better things ahead than anything we leave behind.” — C.S. Lewis

Favorite place in the world?

It would be a tie between Oxford, England, and Edinburgh, Scotland.

Favorite family tradition?

Christmas breakfast. Sitting around the family table with my loved ones and enjoying Christmas coffee cake (half orange and half cinnamon pecan) made from a recipe passed down by my great-grandmother adds a special touch to this magical day.

Best concert you ever attended?

Foreigner’s 40th anniversary tour on my 40th birthday with Cheap Trick and Jason Bonham’s Led Zeppelin Experience opening — fantastic night!

 

Amber Pasquarelli

Graphic Designer/Copywriter

Amber’s love for typography and all things layout related allows her to create innovative and compelling designs for a wide portfolio of clients. From social media graphics to branding and identity work, every project gives her the ability to express creative freedom.

What inspires you?

A really good color palette. 

Favorite quote?

“Make it simple, but significant.” — Don Draper

What are you known for?

My obsession with conspiracy theories.

Best concert you ever attended?

Shinedown. They genuinely know how to engage and keep the audience alive.

What are you currently watching on Netflix?

Down to Earth with Zac Efron. I am always intrigued to learn more after every episode.

Daniel Russo childhood photo

Team photo of Daniel Russo

Daniel Russo

Lead Developer

Daniel specializes in formulating, executing, and monitoring strategies to create user experiences that give search engines the warm fuzzies. He uses his nerd magic to turn tons of aggregated data into valuable intel.

What inspires me?

Making life easier for our team, and going to the beach.

Favorite quote?

“Many of us would probably be better fishermen if we did not spend so much time watching and waiting for the world to become perfect.” — Norman Maclean, A River Runs Through It

Last book you read?

Tree of Smoke by Denis Johnson

Who inspires you?

My grandparents

Favorite place in the world?

Provo, Turks and Caicos

Derek Einkauf childhood photo

Team photo of Derek Einkauf

Derek Einkauf

SEO and SEM Specialist

Derek specializes in getting websites to rank above the competition on search engine results to drive more organic traffic, and in optimizing websites to better convert web visitors into customers. He also is a data uber-nerd and search engine marketing guru.

What inspires you?

Making it rain green for clients.

Favorite quote?

“There is no way to happiness. Happiness is the way.” — Thich Nhat Hanh

What’s your favorite car karaoke jam?

“Ain’t No Love in the City” by Bobby Blue Bland

Last book you read?

Infinite Jest by David Foster Wallace. Amazing, but my eyes still burn from the lack of punctuation.

Favorite movie?

This Is Spinal Tap

What would your autobiography be called?

How to Be Annoyingly Positive and Get Teased By Friends

Team photo of Christy McFerren

Christy McFerren

Vice President

Christy leads and serves the creative, interactive, media and research, project management, and accounting teams at Catalyst. She loves the challenge that is offered to both sides of the brain. Her greatest pleasure is in seeing the growth of Catalyst’s team members as individuals and the success of their clients through excellent strategy and execution.

What inspires you?

Seeing individuals realize their potential and finding their place in the team to add momentum to the whole. For our clients, nothing inspires me more than driving meaningful business results.

Favorite quote?

“God is in the details.” — Ludwig Mies van der Rohe, German-American architect and designer

If you were a crayon, what color would you be and why?

Black — it’s simple and combines all the colors.

What do you want to be when you grow up?

Retired and traveling.

Who inspires you?

Toto Wolff, the CEO of Mercedes Formula 1 team, and of course my family, friends, and colleagues.

Team photo of Thomas Demiranda

Thomas Demiranda

Director of Business Development

Thomas works with the sales team on a daily basis to initiate outreach and foster relationships with prospective clients, as well as creates and refines Catalyst’s sales process and approach.

What inspires you?

That satisfaction I enjoy after earning a client’s business. Victory, oh you taste so sweet!

Favorite quote?

“Only Christ is the whole of man’s happiness; the sun to enlighten him, the physician to heal him, the wall of fire to defend him, the friend to comfort him, the pearl to enrich him, the ark to support him, the rock to sustain him under the heaviest pressures.” — Isaac Ambrose

Last book you read?

Chronicles: Volume One by Bob Dylan

Favorite place in the world?

Rio de Janeiro is a lively place with distinct beauty. The way the mountains, beach, and city interpose is magical. It’s a sight to see!

Best meal you’ve ever had?

Oysters! Once I flew in a private jet with my former boss on a business trip, and we had to land because of lack of cabin air. That misery turned into joy when we went to Cristiano Ristorante in Houma, Louisiana, and I had the best oysters of my life!

Team photo of Katie Degutis

Katie Degutis

Director of Operations

Every day is different for Katie, but generally she works with the client services and production teams to ensure that clients get their materials on time and are 100% satisfied with the outcome, knowing that all information is accurate and correct. She strives to assure Catalyst is serving clients strategically and helping them find efficiencies in their marketing efforts to best get leads in the door.

What inspires you?

Travel

Favorite quote?

“Que sera, sera.”

Last book you read?

All the Missing Girls — I’m a sucker for anything touted as the next Gone Girl.

Favorite place in the world?

Can I pick the world? I have visited 32 different countries, and I can’t wait to add more to that list.

Favorite family tradition?

Easter baskets and Christmas stockings — most people think you outgrow them, but at the Degutis house, they’ll always be a staple!

Team photo of Melissa Cornine

Melissa Cornine

Media and Research Manager

Melissa researches, strategizes, and manages all online paid advertising placements using industry and Catalyst best practices.

What inspires you?

Trying something new!

Favorite quote?

“Count your age by friends, not years. Count your life by smiles, not tears.” — John Lennon

What’s your favorite car karaoke jam?

“Rocket Man” by Elton John

Favorite family tradition?

Pierogies on Christmas Eve

Favorite movie?

The Departed

Team photo of Jen Putis

Jen Putis

Account Manager

Jen brings clients’ business goals to fruition with strategic branding and marketing practices, and helps to bridge the gap between Catalyst’s creative/interactive team and clients.

What inspires you?

Traveling. I love experiencing new cultures and gaining new perspectives about yourself and the world around you.

Favorite quote?

“The only thing we have to fear is fear itself.” — Franklin D. Roosevelt

What are you known for?

Cooking and experimenting in the kitchen

Favorite place in the world?

Paris, Rome, and Chicago

Best concert you ever attended?

Private concert with Chance the Rapper

Gino Blanco

Group Account Director, Student

Gino provides overall direction and long-term growth opportunities for the agency, the client, and his team. As the Group Account Director, Gino has a bird’s-eye view on his accounts and creates conditions where others thrive and produce the best possible work.

What inspires you?

When it comes to work and my career, I am goal-driven and results ignite me!

Favorite quote?

“Truth be told, our worst fear is that we will live and die and our lives will have made no difference to anyone.” — Bill Blankschaen 

What are you currently watching on Netflix?

Ozark

Best concert you ever attended?

A tie between Sam Smith and Tiesto

What would your autobiography be called?

“A Boy and His Pug”

Fabian Fernandez

Account Manager

Fabian cultivates strong relationships with Catalyst clients and ensures their digital marketing objectives are met with each campaign. From strategy conception to optimization recommendations, Fabian works to ensure clients are seeing results and their business goals are being met.

What inspires you?

Finding a new song or musical artist that I recently discovered and getting lost in their art. Music inspires me in so many different and creative ways.

Favorite quote?

“No matter what happens in life, be good to people. Being good to people is a wonderful legacy to leave behind.” — Taylor Swift

What’s your favorite car karaoke jam?

“Satisfied” from the Hamilton soundtrack or any song on Taylor Swift’s 1989 album.

If you were a crayon, what color would you be and why?

Martian Green. I’m always green with envy and I’m out of this world. My Hogwarts house is also Slytherin, which is a big deal.

Favorite place in the world?

Vibin’ to my new favorite artist’s set at a music festival with my closest friends and a Tito’s Handmade Vodka Moscow Mule in hand.

Favorite movie?

The Lizzie McGuire Movie … please judge me.

Lydia Becker

Account Manager

Lydia works with an amazing group to make sure her clients’ paid digital campaigns go off without a hitch. She is the liaison between client and creative to make campaigns come to life and succeed.

What inspires you?

Taking an unconventional way to succeed or learn something new. 

Favorite quote?

“Maybe we should develop a Crayola bomb as our next secret weapon. A happiness weapon. A beauty bomb. And every time a crisis developed, we would launch one. It would explode high in the air — explode softly — and send thousands, millions, of little parachutes into the air. Floating down to earth — boxes of Crayolas. And we wouldn’t go cheap, either — not little boxes of eight. Boxes of sixty-four, with the sharpener built right in. With silver and gold and copper, magenta and peach and lime, amber and umber and all the rest. And people would smile and get a little funny look on their faces and cover the world with imagination.” — Robert Fulghum

If you were a crayon, what color would you be and why?

Periwinkle because it’s a relaxing color and fun to say!

Best meal you’ve ever had?

Grilled cheese and tomato soup on a cold day.

What would your autobiography be called?

“Well, At Least She Tried”

Team photo of Connor Cauley

Connor Cauley

Business Development Executive

Connor works alongside the Catalyst sales team to grow and expand business by identifying promising and mutually beneficial opportunities with potential clients, followed by initiating, cultivating, and maintaining new relationships with said potential clients.

What inspires you?

Genuinely connecting with others, and experiences.

Favorite quote?

“Don’t fear failure. Not failure, but low aim, is the crime.” — Bruce Lee

Best concert you ever attended?

The Sunday show of Phish’s three-day run on Labor Day 2016. Words can’t do that show justice.

Favorite place in the world?

Red Rocks Amphitheatre in Morrison, CO

Team photo of Mark Renkens

Mark Renkens

Senior Reputation Management Specialist

If your property has reviews, Mark is reading them. His primary objective is to make sure everyone online accurately sees that you care about your property’s reputation and those who live there.

What inspires you?

A good movie. Like, a really good movie.

Favorite quote?

“If my fear has kept me here, only my fear can set me free.” — Jordan Dreyer

What’s your favorite car karaoke jam?

“Logan to Government Center” by Brand New

Favorite place in the world?

Disney’s Hollywood Studios at night during Christmastime.

Best concert you ever attended?

Death Cab for Cutie in 2008

Lauren Goodman

Art Director

Lauren’s job is to craft great brands — and then echo those personalities in each piece of collateral she creates, from print to digital and everything in between. Whether it’s a business card or a billboard, it’s her goal to always deliver eye-catching, effective messaging and visuals.

What inspires you?

’80s power ballads

Favorite quote?

“Life begins at the end of your comfort zone.” — Neale Donald Walsch

What’s your favorite car karaoke jam?

“Hold On” by Wilson Phillips

Best meal you’ve ever had?

Nothing beats the Goodnight burger at Hopdoddy — especially with an Austin Beerworks Fire Eagle.

Favorite movie?

It’s a two-way tie between Back to the Future and anything directed by John Hughes.

Team photo of Dana Sleger

Dana Sleger

Copywriter

Dana loves words. Whether whimsical or straightforward, she writes content for a plethora of projects, from print to web and all kinds of fun assignments in between. Her goal is to use the power of words to inform, inspire, and invite a response that meets and hopefully exceeds clients’ expectations.

What inspires you?

Aside from being able to exercise my trusty red pen, I adore the start-to-finish creative process in this business where written words come to life visually when handed off to the design team, and then the whole package together sparks action.

Favorite quote?

“There are far, far better things ahead than anything we leave behind.” — C.S. Lewis

Favorite place in the world?

It would be a tie between Oxford, England, and Edinburgh, Scotland.

Favorite family tradition?

Christmas breakfast. Sitting around the family table with my loved ones and enjoying Christmas coffee cake (half orange and half cinnamon pecan) made from a recipe passed down by my great-grandmother adds a special touch to this magical day.

Best concert you ever attended?

Foreigner’s 40th anniversary tour on my 40th birthday with Cheap Trick and Jason Bonham’s Led Zeppelin Experience opening — fantastic night!

Amber Pasquarelli

Graphic Designer/Copywriter

Amber’s love for typography and all things layout related allows her to create innovative and compelling designs for a wide portfolio of clients. From social media graphics to branding and identity work, every project gives her the ability to express creative freedom.

What inspires you?

A really good color palette.

Favorite quote?

“Make it simple, but significant.” — Don Draper

What are you known for?

My obsession with conspiracy theories.

Best concert you ever attended?

Shinedown. They genuinely know how to engage and keep the audience alive.

What are you currently watching on Netflix?

Down to Earth with Zac Efron. I am always intrigued to learn more after every episode.

Team photo of Daniel Russo

Daniel Russo

Lead Developer

Daniel specializes in formulating, executing, and monitoring strategies to create user experiences that give search engines the warm fuzzies. He uses his nerd magic to turn tons of aggregated data into valuable intel.

What inspires me?

Making life easier for our team, and going to the beach.

Favorite quote?

“Many of us would probably be better fishermen if we did not spend so much time watching and waiting for the world to become perfect.” — Norman Maclean, A River Runs Through It

Last book you read?

Tree of Smoke by Denis Johnson

Who inspires you?

My grandparents

Favorite place in the world?

Provo, Turks and Caicos

Team photo of Derek Einkauf

Derek Einkauf

SEO and SEM Specialist

Derek specializes in getting websites to rank above the competition on search engine results to drive more organic traffic, and in optimizing websites to better convert web visitors into customers. He also is a data uber-nerd and search engine marketing guru.

What inspires you?

Making it rain green for clients.

Favorite quote?

“There is no way to happiness. Happiness is the way.” — Thich Nhat Hanh

What’s your favorite car karaoke jam?

“Ain’t No Love in the City” by Bobby Blue Bland

Last book you read?

Infinite Jest by David Foster Wallace. Amazing, but my eyes still burn from the lack of punctuation.

Favorite movie?

This Is Spinal Tap

What would your autobiography be called?

How to Be Annoyingly Positive and Get Teased By Friends

Strategy-first method.

We never exercise a one-size-fits-all strategy — our dedicated process, tailored approach, and customized solutions yield measurable results.

Generational knowledge.

We talk to all generations as they move through the housing lifecycle — from students to senior housing — in a way that generates response.

Integrated marketing.

Multi-medium campaigns tailored to your needs mean sophisticated targeting, better results, and less spend.

Transparent results.

Access lead gen results — and respond in real time — thanks to our data collection and reporting dashboards.

The Catalyst
difference

What clients are saying

“…the utmost professionals.”

“[Catalyst has] been the utmost professionals to work with. They listened to our ideas and concerns, and asked the right questions to help us focus on what we truly wanted to portray to the community. Following a tour of our facility, they provided us with messages regarding our campus that we were too “in the weeds” to produce on our own. I feel like new life has been breathed into our Marketing efforts here at EdenHill. I’d highly recommend Catalyst for their creativity, responsiveness, professionalism, and speed in producing our product.”

— Terry Jackson
EdenHill Communities