A creative
culture of
marketing
mavens.

Our Values

A look behind
the scenes.

At Catalyst, we see ourselves as a strategic partner to each of our clients, and working together with you to create marketing strategies that help you meet your goals is what drives us. We are motivated by a few core values — integrity, intelligence, passion, mojo, and most of all, empathy. As a result, we are on a mission to create and promote brands that foster community and add value to people’s lives. That value starts right here, with your team and ours, each and every day. We do what we do because we love it, from start to finish, and we strive to show it with every interaction.

OUR AWARDS

Proven marketing
excellence.

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Meet the team

We are agents
of change.

Our in-house team of real estate and marketing experts has worked with companies in a variety of verticals, including Fortune 500 and Fortune 1000 companies, giving us the experience and proficiency to take on any marketing challenge with a hands-on approach and an eye toward results.

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Christy McFerren

President

Christy is the President of Catalyst, a division of Campus Advantage and a full-service marketing agency specializing in student housing, multifamily, and senior living. In addition to serving as the head of Catalyst, Christy is on the Executive Leadership Team of Campus Advantage. Her single focus from all perspectives is on driving value for her clients’ owned and managed assets through innovative, results-oriented marketing. With more than two decades of experience as a marketing strategist, creative thinker, and people leader, Christy drives Catalyst forward as a team unified by one mission: to create and promote brands that foster community and add value to people’s lives. During her time at Catalyst, the agency has been recognized for its marketing effectiveness by industry wins from The Communicator Awards, W3 Awards, IAC, and more.

In addition to serving clients, Christy believes the duty of leadership is equally defined by a responsibility to establish cultural excellence and healthy team relationships. In collaboration with her team, she has codified Catalyst’s Gold Standard principles to serve as both an internal creed and an external brand promise.

Outside the office, she is happiest spending time with Dan, her husband of 10 years; their foster family; and their two dogs, Ruby and Daisy. Outside of work, you can usually find her at the movies or in the water.

Christy attended the Art Institute of Dallas and also holds an MBA in Finance and Economics from Regent University.

Thomas Demiranda childhood photo

Team photo of Thomas Demiranda

Thomas Demiranda

Vice President of Business Development

Thomas brings a decade of experience tailoring solutions to his clients’ specific business challenges. For the past five years, he has focused his strategic and creative thinking on the multifamily, student housing, senior living, commercial, and residential real estate marketing industry. Thomas is a subject matter expert in branding and identity, traditional marketing, digital marketing and advertising, and emerging marketing trends.

With a client roster of more than 100 clients with multiple solutions per client, he has seen and solved for almost every scenario imaginable in the real estate space. Backed by an award-winning and decades-experienced team of marketing professionals, Thomas’ consultative sales approach yields long-lasting, productive, and enjoyable partnerships. When Thomas is not talking marketing, he’s talking watches, or he can be found with his wife and two daughters enjoying life out on the town in Austin, Texas.

What inspires you?

That satisfaction I enjoy after earning a client’s business. Victory, oh you taste so sweet!

Favorite quote?

“Only Christ is the whole of man’s happiness; the sun to enlighten him, the physician to heal him, the wall of fire to defend him, the friend to comfort him, the pearl to enrich him, the ark to support him, the rock to sustain him under the heaviest pressures.” — Isaac Ambrose

Last book you read?

Chronicles: Volume One by Bob Dylan

Favorite place in the world?

Rio de Janeiro is a lively place with distinct beauty. The way the mountains, beach, and city interpose is magical. It’s a sight to see!

Best meal you’ve ever had?

Oysters! Once I flew in a private jet with my former boss on a business trip, and we had to land because of lack of cabin air. That misery turned into joy when we went to Cristiano Ristorante in Houma, Louisiana, and I had the best oysters of my life!

Katie Degutis childhood photo

Team photo of Katie Degutis

Katie Degutis

Vice President of Operations

As Vice President of Operations, Katie brings more than a decade of experience in student and multifamily housing to her role. Hired to Catalyst in May 2014, Katie has held numerous roles, including Copywriter, Senior Project Manager, and most recently, Director of Operations. Everything Catalyst’s mission leads to flows through Katie’s oversight and process design in some way. Whether we’re driving leads through campaigns or serving clients in multifamily or senior living, her fingerprint and love for excellence have shaped it toward success. In addition to designing our workflows and associated systems, Katie has also stepped into a financial role, overseeing the billing and collection of revenue, and producing financial analysis and reports to help ensure Catalyst is a thriving part of our organization. A role model for our Gold Standard and our values to all, Katie also keeps us light-hearted and laughing at just the right times. When Katie’s not making everything better at work, you can find her enjoying her passion for travel to wherever her heart leads her next.

What inspires you?

Travel

Favorite quote?

“Que sera, sera.”

Last book you read?

All the Missing Girls — I’m a sucker for anything touted as the next Gone Girl.

Favorite place in the world?

Can I pick the world? I have visited 32 different countries, and I can’t wait to add more to that list.

Favorite family tradition?

Easter baskets and Christmas stockings — most people think you outgrow them, but at the Degutis house, they’ll always be a staple!

Melissa Cornine childhood photo

Team photo of Melissa Cornine

Melissa Cornine

Vice President of Client Services

Melissa serves as the Vice President of Client Services and oversees a team of account managers to ensure the ultimate in customer service. From a previous role as a Digital Marketing Strategist, Melissa’s intelligence and strategic approach to digital marketing have been a key factor in many clients’ success. During her first five years, Melissa was responsible for obtaining Google and Facebook certifications and partnerships that continue to support every client’s digital marketing strategy to make the most of every advertising dollar.

In the past two years, Melissa transitioned to Director of Client Services and has actualized her vision of building a certified team of digital account managers and brand managers. In addition to continuing to hold her own accounts, Melissa models our values and supports our amazing account team in upholding Gold Standard excellence with our client partners. When Melissa’s not impressing us with her marketing prowess, she’s living a dazzling life on the slopes of Aspen or wherever her travels take her next.

What inspires you?

Trying something new!

Favorite quote?

“Count your age by friends, not years. Count your life by smiles, not tears.” — John Lennon

What’s your favorite car karaoke jam?

“Rocket Man” by Elton John

Favorite family tradition?

Pierogies on Christmas Eve

Favorite movie?

The Departed

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Lauren Goodman

Creative Director

As Creative Director, Lauren oversees the brand strategy and design direction for all Catalyst clients. Since 2014, she has overseen dozens of integrated marketing campaigns across print, digital, TV, social, and emerging mediums, as well as more than 300 branding projects in the real estate space. Lauren works closely with both the creative and interactive teams to deliver effective, eye-catching campaigns and collateral for Catalyst’s student, multifamily, and commercial clients. In her work at Catalyst, Lauren has also developed the tones and visual appeal for multiple corporate brands. Whether it’s a business card or a billboard, it’s her goal to always deliver strategic, well-crafted, and emotionally resonant creative work.

What inspires you?

’80s power ballads

Favorite quote?

“Life begins at the end of your comfort zone.” — Neale Donald Walsch

What’s your favorite car karaoke jam?

“Hold On” by Wilson Phillips

Best meal you’ve ever had?

Nothing beats the Goodnight burger at Hopdoddy — especially with an Austin Beerworks Fire Eagle.

Favorite movie?

It’s a two-way tie between Back to the Future and anything directed by John Hughes.

Daniel Russo childhood photo

Team photo of Daniel Russo

Daniel Russo

Technical Director

Daniel is the Technical Director for Catalyst, overseeing our interactive department. In addition to developing websites, Daniel works closely with a team of developers and our search engine optimization (SEO) specialist to deliver beautiful websites combined with an excellent user experience. His goal is to always surprise and delight, using his nerd magic to turn tons of aggregated data into valuable intel. In his time at Catalyst, Daniel has helped manage the launch of more than 50 websites for our clients, while simultaneously developing dashboards for clients to see live data results at the touch of a button.

What inspires me?

Making life easier for our team, and going to the beach.

Favorite quote?

“Many of us would probably be better fishermen if we did not spend so much time watching and waiting for the world to become perfect.” — Norman Maclean, A River Runs Through It

Last book you read?

Tree of Smoke by Denis Johnson

Who inspires you?

My grandparents

Favorite place in the world?

Provo, Turks and Caicos

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Gino Blanco

Group Account Director, Student

With an MBA in Business Analytics, Gino Blanco brings a love for seeing clients succeed to his role as Group Account Director. A digital marketing genius and agent of change, Gino works directly with clients in the student and multifamily industries to drive leads through their customer journey. Gino’s past experience in various roles at Campus Advantage (including regional leasing specialist, director of leasing, and director of marketing) gives him invaluable insight into the daily struggles that site teams face, and allows him to help find customized solutions for any client. 

Gino holds certifications from Google for search, display, video, and analytics, as well as a certification for Facebook Blueprint.

What inspires you?

When it comes to work and my career, I am goal-driven and results ignite me!

Favorite quote?

“Truth be told, our worst fear is that we will live and die and our lives will have made no difference to anyone.” — Bill Blankschaen

What are you currently watching on Netflix?

Ozark

Best concert you ever attended?

A tie between Sam Smith and Tiesto

What would your autobiography be called?

“A Boy and His Pug”

Jen Putis childhood photo

Team photo of Jen Putis

Jen Putis

Senior Account Manager

Jen brings clients’ business goals to fruition with strategic branding and marketing practices, and helps to bridge the gap between Catalyst’s creative/interactive team and clients.

What inspires you?

Traveling. I love experiencing new cultures and gaining new perspectives about yourself and the world around you.

Favorite quote?

“The only thing we have to fear is fear itself.” — Franklin D. Roosevelt

What are you known for?

Cooking and experimenting in the kitchen

Favorite place in the world?

Paris, Rome, and Chicago

Best concert you ever attended?

Private concert with Chance the Rapper

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Allison Mussoline

Senior Brand Account Manager

Allison is responsible for managing and supporting day-to-day relationships with key client contacts for strategic direction and management of brand-related projects, including website launches, brand guides, naming and logos, and more.

What inspires you?

The onset of a new beginning, challenge, or friendship

Favorite quote?

If it is right, it happens — the main thing is not to hurry. Nothing good gets away.” — John Steinbeck

Best meal you’ve ever had?

The Carne Paella at Socarrat Nolita

Favorite place in the world?

It’s a tie between Florence, Italy, and New York City.

What are you currently watching on Netflix?

The Office and Parks and Recreation reruns all day!

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Amanda Burkey

Senior Account Manager

Amanda works daily with Catalyst clients on their digital campaigns, ensuring that their strategies are in line with their overall business goals and that their campaigns are being optimized. Amanda is here to create long-lasting relationships with her clients and to help the success of the asset.

What ignites you?

A really good latte (extra hot, with oat milk and an extra shot)

Favorite quote?

“Joy is not in things; it is in us.” — Richard Wagner

What’s your favorite car karaoke jam?

Can I pick two? “Rain On Me” by Lady Gaga and Ariana Grande, and “Could You Be Loved” by Bob Marley

Last book you read?

I am a bookworm — Malibu Rising by Taylor Jenkins Reid

Favorite family tradition?

Each Thanksgiving after watching the Macy’s Day Parade, our family sets up the goodie table. This table is full of everyone’s favorite kind of sweet treat — there are all types of candy, cookies, cakes, and an occasional piece of fruit. My Grandpa started this tradition because he had a massive sweet tooth. Each year the table grows with sweets, and so does our love for bringing everyone together for the holiday.

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Fabian Fernandez

Account Manager

Fabian cultivates strong relationships with Catalyst clients and ensures their digital marketing objectives are met with each campaign. From strategy conception to optimization recommendations, Fabian works to ensure clients are seeing results and their business goals are being met.

What inspires you?

Finding a new song or musical artist that I recently discovered and getting lost in their art. Music inspires me in so many different and creative ways.

Favorite quote?

“No matter what happens in life, be good to people. Being good to people is a wonderful legacy to leave behind.” — Taylor Swift

What’s your favorite car karaoke jam?

“Satisfied” from the Hamilton soundtrack or any song on Taylor Swift’s 1989 album.

If you were a crayon, what color would you be and why?

Martian Green. I’m always green with envy and I’m out of this world. My Hogwarts house is also Slytherin, which is a big deal.

Favorite place in the world?

Vibin’ to my new favorite artist’s set at a music festival with my closest friends and a Tito’s Handmade Vodka Moscow Mule in hand.

Favorite movie?

The Lizzie McGuire Movie … please judge me.

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Lydia Becker

Account Manager

Lydia works with an amazing group to make sure her clients’ paid digital campaigns go off without a hitch. She is the liaison between client and creative to make campaigns come to life and succeed.

What inspires you?

Taking an unconventional way to succeed or learn something new. 

Favorite quote?

“Maybe we should develop a Crayola bomb as our next secret weapon. A happiness weapon. A beauty bomb. And every time a crisis developed, we would launch one. It would explode high in the air — explode softly — and send thousands, millions, of little parachutes into the air. Floating down to earth — boxes of Crayolas. And we wouldn’t go cheap, either — not little boxes of eight. Boxes of sixty-four, with the sharpener built right in. With silver and gold and copper, magenta and peach and lime, amber and umber and all the rest. And people would smile and get a little funny look on their faces and cover the world with imagination.” — Robert Fulghum

If you were a crayon, what color would you be and why?

Periwinkle because it’s a relaxing color and fun to say!

Best meal you’ve ever had?

Grilled cheese and tomato soup on a cold day.

What would your autobiography be called?

“Well, At Least She Tried”

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Team photo of Connor Cauley

Connor Cauley

Operations Coordinator

Connor works alongside the Catalyst sales team to grow and expand business by identifying promising and mutually beneficial opportunities with potential clients, followed by initiating, cultivating, and maintaining new relationships with said potential clients.

What inspires you?

Genuinely connecting with others, and experiences.

Favorite quote?

“Don’t fear failure. Not failure, but low aim, is the crime.” — Bruce Lee

Best concert you ever attended?

The Sunday show of Phish’s three-day run on Labor Day 2016. Words can’t do that show justice.

Favorite place in the world?

Red Rocks Amphitheatre in Morrison, CO

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Team photo of Mark Renkens

Mark Renkens

CX Manager

If your property has reviews, Mark is reading them. His primary objective is to make sure everyone online accurately sees that you care about your property’s reputation and those who live there.

What inspires you?

A good movie. Like, a really good movie.

Favorite quote?

“If my fear has kept me here, only my fear can set me free.” — Jordan Dreyer

What’s your favorite car karaoke jam?

“Logan to Government Center” by Brand New

Favorite place in the world?

Disney’s Hollywood Studios at night during Christmastime.

Best concert you ever attended?

Death Cab for Cutie in 2008

Dana Sleger childhood photo

Team photo of Dana Sleger

Dana Sleger

Senior Copywriter

Dana loves words. Whether whimsical or straightforward, she writes content for a plethora of projects, from print to web and all kinds of fun assignments in between. Her goal is to use the power of words to inform, inspire, and invite a response that meets and hopefully exceeds clients’ expectations.

What inspires you?

Aside from being able to exercise my trusty red pen, I adore the start-to-finish creative process in this business where written words come to life visually when handed off to the design team, and then the whole package together sparks action.

Favorite quote?

“There are far, far better things ahead than anything we leave behind.” — C.S. Lewis

Favorite place in the world?

It would be a tie between Oxford, England, and Edinburgh, Scotland.

Favorite family tradition?

Christmas breakfast. Sitting around the family table with my loved ones and enjoying Christmas coffee cake (half orange and half cinnamon pecan) made from a recipe passed down by my great-grandmother adds a special touch to this magical day.

Best concert you ever attended?

Foreigner’s 40th anniversary tour on my 40th birthday with Cheap Trick and Jason Bonham’s Led Zeppelin Experience opening — fantastic night!

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Amber Pasquarelli

Graphic Designer/Copywriter

Amber’s love for typography and all things layout related allows her to create innovative and compelling designs for a wide portfolio of clients. From social media graphics to branding and identity work, every project gives her the ability to express creative freedom.

What inspires you?

A really good color palette. 

Favorite quote?

“Make it simple, but significant.” — Don Draper

What are you known for?

My obsession with conspiracy theories.

Best concert you ever attended?

Shinedown. They genuinely know how to engage and keep the audience alive.

What are you currently watching on Netflix?

Down to Earth with Zac Efron. I am always intrigued to learn more after every episode.

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Hillary Brooks

Designer/Social Media Strategist

Hillary helps to produce artwork, from social media design to print design and everything in between.

What inspires you?

Being able to make visual experiences come to life!

Favorite quote?

“Everything you can imagine is real.” — Pablo Picasso

Who inspires you?

Two people currently: Tia Toomey and Nick Bare!

Best concert you ever attended?

Seeing Drake four times. No shame.

Favorite family tradition?

My great-grandma’s homemade spaghetti and meatballs, and watching National Lampoon’s Christmas Vacation on Christmas Eve with the whole family.

Steven Jetton

Web Developer

Steven’s job is to solve digital problems. With a touch of this and that, he makes digital platforms work like they are supposed to. By taking world-class designs and world-class copy from his team, he transforms it into world-class websites.

What inspires you?

The truth.

Favorite quote?

“How long should you try? Until.” — Jim Rohn

What’s your favorite car karaoke jam?

“Livin’ on a Prayer” by Bon Jovi

Last book you read?

Atomic Habits by James Clear

Favorite movie?

This Is Spinal Tap

What would your autobiography be called?

An Identity-Driven Life

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James DiFalco

SEO Specialist

James is responsible for outlining and executing long-term SEO strategies based on keyword research and other SEO data.

What ignites you?

Being told I can’t do something.

Favorite quote?

“A dream you dream alone is only a dream. A dream you dream together is reality.” — John Lennon

Best concert you ever attended?

The Classic East — a two-day concert held in Queens, New York, featuring The Eagles, Fleetwood Mac, Doobie Brothers, and more.

Last book you read?

1984 by George Orwell

Who inspires you?

My mother

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Carmen Erdie

Web Developer

Carmen builds websites with the user in mind. She focuses on accessibility and usability, and is always looking for ways to improve her craft. 

What inspires you?

Spending time outside and making pottery.

Favorite quote?

“Life is like riding a bicycle. To keep your balance, you must keep moving.” — Albert Einstein

Last book you read?

Dial A for Aunties by Jessie Q. Sutanto

Last book you read?

Atomic Habits by James Clear

What are you currently watching on Netflix?

It’s not on Netflix, but I am currently watching Love Island and Bake Off: The Professionals. I also love watching Formula One.

Best concert you ever attended? 

The Killers at ACL!

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Christy McFerren

President

Christy is the President of Catalyst, a division of Campus Advantage and a full-service marketing agency specializing in student housing, multifamily, and senior living. In addition to serving as the head of Catalyst, Christy is on the Executive Leadership Team of Campus Advantage. Her single focus from all perspectives is on driving value for her clients’ owned and managed assets through innovative, results-oriented marketing. With more than two decades of experience as a marketing strategist, creative thinker, and people leader, Christy drives Catalyst forward as a team unified by one mission: to create and promote brands that foster community and add value to people’s lives. During her time at Catalyst, the agency has been recognized for its marketing effectiveness by industry wins from The Communicator Awards, W3 Awards, IAC, and more.

In addition to serving clients, Christy believes the duty of leadership is equally defined by a responsibility to establish cultural excellence and healthy team relationships. In collaboration with her team, she has codified Catalyst’s Gold Standard principles to serve as both an internal creed and an external brand promise.

Outside the office, she is happiest spending time with Dan, her husband of 10 years; their foster family; and their two dogs, Ruby and Daisy. Outside of work, you can usually find her at the movies or in the water.

Christy attended the Art Institute of Dallas and also holds an MBA in Finance and Economics from Regent University.

Team photo of Thomas Demiranda

Thomas Demiranda

Vice President of Business Development

Thomas brings a decade of experience tailoring solutions to his clients’ specific business challenges. For the past five years, he has focused his strategic and creative thinking on the multifamily, student housing, senior living, commercial, and residential real estate marketing industry. Thomas is a subject matter expert in branding and identity, traditional marketing, digital marketing and advertising, and emerging marketing trends.

With a client roster of more than 100 clients with multiple solutions per client, he has seen and solved for almost every scenario imaginable in the real estate space. Backed by an award-winning and decades-experienced team of marketing professionals, Thomas’ consultative sales approach yields long-lasting, productive, and enjoyable partnerships. When Thomas is not talking marketing, he’s talking watches, or he can be found with his wife and two daughters enjoying life out on the town in Austin, Texas.

What inspires you?

That satisfaction I enjoy after earning a client’s business. Victory, oh you taste so sweet!

Favorite quote?

“Only Christ is the whole of man’s happiness; the sun to enlighten him, the physician to heal him, the wall of fire to defend him, the friend to comfort him, the pearl to enrich him, the ark to support him, the rock to sustain him under the heaviest pressures.” — Isaac Ambrose

Last book you read?

Chronicles: Volume One by Bob Dylan

Favorite place in the world?

Rio de Janeiro is a lively place with distinct beauty. The way the mountains, beach, and city interpose is magical. It’s a sight to see!

Best meal you’ve ever had?

Oysters! Once I flew in a private jet with my former boss on a business trip, and we had to land because of lack of cabin air. That misery turned into joy when we went to Cristiano Ristorante in Houma, Louisiana, and I had the best oysters of my life!

Team photo of Katie Degutis

Katie Degutis

Vice President of Operations

As Vice President of Operations, Katie brings more than a decade of experience in student and multifamily housing to her role. Hired to Catalyst in May 2014, Katie has held numerous roles, including Copywriter, Senior Project Manager, and most recently, Director of Operations. Everything Catalyst’s mission leads to flows through Katie’s oversight and process design in some way. Whether we’re driving leads through campaigns or serving clients in multifamily or senior living, her fingerprint and love for excellence have shaped it toward success. In addition to designing our workflows and associated systems, Katie has also stepped into a financial role, overseeing the billing and collection of revenue, and producing financial analysis and reports to help ensure Catalyst is a thriving part of our organization. A role model for our Gold Standard and our values to all, Katie also keeps us light-hearted and laughing at just the right times. When Katie’s not making everything better at work, you can find her enjoying her passion for travel to wherever her heart leads her next.

What inspires you?

Travel

Favorite quote?

“Que sera, sera.”

Last book you read?

All the Missing Girls — I’m a sucker for anything touted as the next Gone Girl.

Favorite place in the world?

Can I pick the world? I have visited 32 different countries, and I can’t wait to add more to that list.

Favorite family tradition?

Easter baskets and Christmas stockings — most people think you outgrow them, but at the Degutis house, they’ll always be a staple!

Team photo of Melissa Cornine

Melissa Cornine

Vice President of Client Services

Melissa serves as the Vice President of Client Services and oversees a team of account managers to ensure the ultimate in customer service. From a previous role as a Digital Marketing Strategist, Melissa’s intelligence and strategic approach to digital marketing have been a key factor in many clients’ success. During her first five years, Melissa was responsible for obtaining Google and Facebook certifications and partnerships that continue to support every client’s digital marketing strategy to make the most of every advertising dollar.

In the past two years, Melissa transitioned to Director of Client Services and has actualized her vision of building a certified team of digital account managers and brand managers. In addition to continuing to hold her own accounts, Melissa models our values and supports our amazing account team in upholding Gold Standard excellence with our client partners. When Melissa’s not impressing us with her marketing prowess, she’s living a dazzling life on the slopes of Aspen or wherever her travels take her next.

What inspires you?

Trying something new!

Favorite quote?

“Count your age by friends, not years. Count your life by smiles, not tears.” — John Lennon

What’s your favorite car karaoke jam?

“Rocket Man” by Elton John

Favorite family tradition?

Pierogies on Christmas Eve

Favorite movie?

The Departed

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Lauren Goodman

Creative Director

Lauren’s job is to craft great brands — and then echo those personalities in each piece of collateral she creates, from print to digital and everything in between. Whether it’s a business card or a billboard, it’s her goal to always deliver eye-catching, effective messaging and visuals.

What inspires you?

’80s power ballads

Favorite quote?

“Life begins at the end of your comfort zone.” — Neale Donald Walsch

What’s your favorite car karaoke jam?

“Hold On” by Wilson Phillips

Best meal you’ve ever had?

Nothing beats the Goodnight burger at Hopdoddy — especially with an Austin Beerworks Fire Eagle.

Favorite movie?

It’s a two-way tie between Back to the Future and anything directed by John Hughes.

Team photo of Daniel Russo

Daniel Russo

Technical Director

Daniel specializes in formulating, executing, and monitoring strategies to create user experiences that give search engines the warm fuzzies. He uses his nerd magic to turn tons of aggregated data into valuable intel.

What inspires me?

Making life easier for our team, and going to the beach.

Favorite quote?

“Many of us would probably be better fishermen if we did not spend so much time watching and waiting for the world to become perfect.” — Norman Maclean, A River Runs Through It

Last book you read?

Tree of Smoke by Denis Johnson

Who inspires you?

My grandparents

Favorite place in the world?

Provo, Turks and Caicos

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Gino Blanco

Group Account Director, Student

Gino provides overall direction and long-term growth opportunities for the agency, the client, and his team. As the Group Account Director, Gino has a bird’s-eye view on his accounts and creates conditions where others thrive and produce the best possible work.

What inspires you?

When it comes to work and my career, I am goal-driven and results ignite me!

Favorite quote?

“Truth be told, our worst fear is that we will live and die and our lives will have made no difference to anyone.” — Bill Blankschaen 

What are you currently watching on Netflix?

Ozark

Best concert you ever attended?

A tie between Sam Smith and Tiesto

What would your autobiography be called?

“A Boy and His Pug”

Team photo of Jen Putis

Jen Putis

Senior Account Manager

Jen brings clients’ business goals to fruition with strategic branding and marketing practices, and helps to bridge the gap between Catalyst’s creative/interactive team and clients.

What inspires you?

Traveling. I love experiencing new cultures and gaining new perspectives about yourself and the world around you.

Favorite quote?

“The only thing we have to fear is fear itself.” — Franklin D. Roosevelt

What are you known for?

Cooking and experimenting in the kitchen

Favorite place in the world?

Paris, Rome, and Chicago

Best concert you ever attended?

Private concert with Chance the Rapper

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Allison Mussoline

Senior Brand Account Manager

Allison is responsible for managing and supporting day-to-day relationships with key client contacts for strategic direction and management of brand-related projects, including website launches, brand guides, naming and logos, and more.

What inspires you?

The onset of a new beginning, challenge, or friendship

Favorite quote?

If it is right, it happens — the main thing is not to hurry. Nothing good gets away.” — John Steinbeck

Best meal you’ve ever had?

The Carne Paella at Socarrat Nolita

Favorite place in the world?

It’s a tie between Florence, Italy, and New York City.

What are you currently watching on Netflix?

The Office and Parks and Recreation reruns all day!

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Amanda Burkey

Senior Account Manager

Amanda works daily with Catalyst clients on their digital campaigns, ensuring that their strategies are in line with their overall business goals and that their campaigns are being optimized. Amanda is here to create long-lasting relationships with her clients and to help the success of the asset.

What ignites you?

A really good latte (extra hot, with oat milk and an extra shot)

Favorite quote?

“Joy is not in things; it is in us.” — Richard Wagner

What’s your favorite car karaoke jam?

Can I pick two? “Rain On Me” by Lady Gaga and Ariana Grande, and “Could You Be Loved” by Bob Marley

Last book you read?

I am a bookworm — Malibu Rising by Taylor Jenkins Reid

Favorite family tradition?

Each Thanksgiving after watching the Macy’s Day Parade, our family sets up the goodie table. This table is full of everyone’s favorite kind of sweet treat — there are all types of candy, cookies, cakes, and an occasional piece of fruit. My Grandpa started this tradition because he had a massive sweet tooth. Each year the table grows with sweets, and so does our love for bringing everyone together for the holiday.

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Fabian Fernandez

Account Manager

Fabian cultivates strong relationships with Catalyst clients and ensures their digital marketing objectives are met with each campaign. From strategy conception to optimization recommendations, Fabian works to ensure clients are seeing results and their business goals are being met.

What inspires you?

Finding a new song or musical artist that I recently discovered and getting lost in their art. Music inspires me in so many different and creative ways.

Favorite quote?

“No matter what happens in life, be good to people. Being good to people is a wonderful legacy to leave behind.” — Taylor Swift

What’s your favorite car karaoke jam?

“Satisfied” from the Hamilton soundtrack or any song on Taylor Swift’s 1989 album.

If you were a crayon, what color would you be and why?

Martian Green. I’m always green with envy and I’m out of this world. My Hogwarts house is also Slytherin, which is a big deal.

Favorite place in the world?

Vibin’ to my new favorite artist’s set at a music festival with my closest friends and a Tito’s Handmade Vodka Moscow Mule in hand.

Favorite movie?

The Lizzie McGuire Movie … please judge me.

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Lydia Becker

Account Manager

Lydia works with an amazing group to make sure her clients’ paid digital campaigns go off without a hitch. She is the liaison between client and creative to make campaigns come to life and succeed.

What inspires you?

Taking an unconventional way to succeed or learn something new. 

Favorite quote?

“Maybe we should develop a Crayola bomb as our next secret weapon. A happiness weapon. A beauty bomb. And every time a crisis developed, we would launch one. It would explode high in the air — explode softly — and send thousands, millions, of little parachutes into the air. Floating down to earth — boxes of Crayolas. And we wouldn’t go cheap, either — not little boxes of eight. Boxes of sixty-four, with the sharpener built right in. With silver and gold and copper, magenta and peach and lime, amber and umber and all the rest. And people would smile and get a little funny look on their faces and cover the world with imagination.” — Robert Fulghum

If you were a crayon, what color would you be and why?

Periwinkle because it’s a relaxing color and fun to say!

Best meal you’ve ever had?

Grilled cheese and tomato soup on a cold day.

What would your autobiography be called?

“Well, At Least She Tried”

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Connor Cauley

Operations Coordinator

Connor works alongside the Catalyst sales team to grow and expand business by identifying promising and mutually beneficial opportunities with potential clients, followed by initiating, cultivating, and maintaining new relationships with said potential clients.

What inspires you?

Genuinely connecting with others, and experiences.

Favorite quote?

“Don’t fear failure. Not failure, but low aim, is the crime.” — Bruce Lee

Best concert you ever attended?

The Sunday show of Phish’s three-day run on Labor Day 2016. Words can’t do that show justice.

Favorite place in the world?

Red Rocks Amphitheatre in Morrison, CO

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Mark Renkens

CX Manager

If your property has reviews, Mark is reading them. His primary objective is to make sure everyone online accurately sees that you care about your property’s reputation and those who live there.

What inspires you?

A good movie. Like, a really good movie.

Favorite quote?

“If my fear has kept me here, only my fear can set me free.” — Jordan Dreyer

What’s your favorite car karaoke jam?

“Logan to Government Center” by Brand New

Favorite place in the world?

Disney’s Hollywood Studios at night during Christmastime.

Best concert you ever attended?

Death Cab for Cutie in 2008

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Dana Sleger

Senior Copywriter

Dana loves words. Whether whimsical or straightforward, she writes content for a plethora of projects, from print to web and all kinds of fun assignments in between. Her goal is to use the power of words to inform, inspire, and invite a response that meets and hopefully exceeds clients’ expectations.

What inspires you?

Aside from being able to exercise my trusty red pen, I adore the start-to-finish creative process in this business where written words come to life visually when handed off to the design team, and then the whole package together sparks action.

Favorite quote?

“There are far, far better things ahead than anything we leave behind.” — C.S. Lewis

Favorite place in the world?

It would be a tie between Oxford, England, and Edinburgh, Scotland.

Favorite family tradition?

Christmas breakfast. Sitting around the family table with my loved ones and enjoying Christmas coffee cake (half orange and half cinnamon pecan) made from a recipe passed down by my great-grandmother adds a special touch to this magical day.

Best concert you ever attended?

Foreigner’s 40th anniversary tour on my 40th birthday with Cheap Trick and Jason Bonham’s Led Zeppelin Experience opening — fantastic night!

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Amber Pasquarelli

Graphic Designer/Copywriter

Amber’s love for typography and all things layout related allows her to create innovative and compelling designs for a wide portfolio of clients. From social media graphics to branding and identity work, every project gives her the ability to express creative freedom.

What inspires you?

A really good color palette.

Favorite quote?

“Make it simple, but significant.” — Don Draper

What are you known for?

My obsession with conspiracy theories.

Best concert you ever attended?

Shinedown. They genuinely know how to engage and keep the audience alive.

What are you currently watching on Netflix?

Down to Earth with Zac Efron. I am always intrigued to learn more after every episode.

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Hillary Brooks

Designer/Social Media Strategist

Hillary helps to produce artwork, from social media design to print design and everything in between.

What inspires you?

Being able to make visual experiences come to life!

Favorite quote?

“Everything you can imagine is real.” — Pablo Picasso

Who inspires you?

Two people currently: Tia Toomey and Nick Bare!

Best concert you ever attended?

Seeing Drake four times. No shame.

Favorite family tradition?

My great-grandma’s homemade spaghetti and meatballs, and watching National Lampoon’s Christmas Vacation on Christmas Eve with the whole family.

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Steven Jetton

Web Developer

Steven’s job is to solve digital problems. With a touch of this and that, he makes digital platforms work like they are supposed to. By taking world-class designs and world-class copy from his team, he transforms it into world-class websites.

What inspires you?

The truth.

Favorite quote?

“How long should you try? Until.” — Jim Rohn

What’s your favorite car karaoke jam?

“Livin’ on a Prayer” by Bon Jovi

Last book you read?

Atomic Habits by James Clear

Favorite movie?

This Is Spinal Tap

What would your autobiography be called?

An Identity-Driven Life

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James DiFalco

SEO Specialist

James is responsible for outlining and executing long-term SEO strategies based on keyword research and other SEO data.

What ignites you?

Being told I can’t do something.

Favorite quote?

“A dream you dream alone is only a dream. A dream you dream together is reality.” — John Lennon

Best concert you ever attended?

The Classic East — a two-day concert held in Queens, New York, featuring The Eagles, Fleetwood Mac, Doobie Brothers, and more.

Last book you read?

1984 by George Orwell

Who inspires you?

My mother

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Jasen Hill

Web Developer

When Jasen is not building and maintaining web servers using modern cloud technologies, he is working closely with our marketing team and designers to create captivating user experiences.

What inspires you?

Improving processes and finding ways to make people’s lives more efficient.

Favorite quote?

“Too many folks work on parts of things. Doing a job to completion satisfies me.” – Dick Proenneke

What do you want to be when you grow up?

Either a professional skateboarder or an astronaut — I haven’t decided yet.

Who inspires you?

Community, human innovation, and a well-written song.

What are you known for?

Hard work and productivity.

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Carmen Erdie

Web Developer

Carmen builds websites with the user in mind. She focuses on accessibility and usability, and is always looking for ways to improve her craft. 

What inspires you?

Spending time outside and making pottery.

Favorite quote?

“Life is like riding a bicycle. To keep your balance, you must keep moving.” — Albert Einstein

Last book you read?

Dial A for Aunties by Jessie Q. Sutanto

Last book you read?

Atomic Habits by James Clear

What are you currently watching on Netflix?

It’s not on Netflix, but I am currently watching Love Island and Bake Off: The Professionals. I also love watching Formula One.

Best concert you ever attended? 

The Killers at ACL!

It's time to have a connection with your marketing agency.

When it comes to marketing companies, good isn’t enough anymore. What used to set agencies apart a few years ago — transparency, trends, target audiences, and top-notch creative — are just table stakes now. At Catalyst, we’ve proven that thriving relationships and firm values drive the best results for our clients. That’s why we’ve developed the Gold Standard — a collection of core values and customer service standards that serve as the foundation for every decision we make.

The Catalyst
gold standard

What clients are saying

“…the utmost professionals.”

“[Catalyst has] been the utmost professionals to work with. They listened to our ideas and concerns, and asked the right questions to help us focus on what we truly wanted to portray to the community. Following a tour of our facility, they provided us with messages regarding our campus that we were too “in the weeds” to produce on our own. I feel like new life has been breathed into our Marketing efforts here at EdenHill. I’d highly recommend Catalyst for their creativity, responsiveness, professionalism, and speed in producing our product.”

— Terry Jackson
EdenHill Communities