Catalyst was contracted by Spectrum Development Solutions to complete a custom website for Stateside — a brand-new student housing development in Bellingham, Washington, that catered to the Western Washington University demographic. Because Stateside was under development and not set to open until fall 2021, a website was needed to serve as an informational hub for the property and to collect VIP leads from interested students.
Catalyst collaborated with the client to develop branding for the property based on their pre-existing name and logo, which was interwoven throughout the website via unique geometric patterns and a color palette of turquoise, light blue, black, and white.
The website showcases an easy-to-use navigation bar at the top of the homepage, and large, high-quality lifestyle imagery gives visitors a good sense of what the student lifestyle may be like at the community. In addition, verbiage creates an appealing invitation to be part of the Stateside experience — “Embark on your best adventure.” The website also features a VIP form designed to collect leads and keep prospects updated on construction progress, news and events, leasing specials, and more.