Case Study: Coastline Rebrand

Case Study: Coastline Rebrand

The Challenge The Franklin Johnston Group took over the management of a 600-unit property in March 2019 located in a Virginia Beach neighborhood that, at times, experienced some crime issues. However, because the neighborhood also was located near a section of the...
Case Study: Yacht Harbor Rebrand

Case Study: Yacht Harbor Rebrand

The Challenge Catalyst was engaged to complete a rebranding of Yacht Harbor Club, a 173-unit multifamily property located on Hayden Island in Portland, Oregon. The property was a new development facing low occupancy numbers due to location, resident dissatisfaction,...
Case Study: Skyloft Branding

Case Study: Skyloft Branding

The Challenge Johnson Trube & Associates, a full-service real estate development brokerage and consulting firm, partnered with Catalyst to assist in the lease-up of Skyloft, a new 18-story student housing property in Austin, Texas. The property was in a unique...
Yacht Harbor Club Rebrand

Yacht Harbor Club Rebrand

Catalyst was engaged to complete a rebranding of Yacht Harbor Club, a 173-unit multifamily property located on Hayden Island in Portland, Oregon. The property was a new development facing low occupancy numbers due to location, resident dissatisfaction, and a lack of a...
Is It Time to Rebrand Your Property?

Is It Time to Rebrand Your Property?

A multifamily marketing specialist presents three key reasons to re-evaluate your property’s image. Developers and property owners today understand the importance of their brand in attracting and retaining residents but may not know when their brand is more of a...