News & Resources

A multifamily marketing specialist presents three key reasons to re-evaluate your property’s image.

Developers and property owners today understand the importance of their brand in attracting and retaining residents but may not know when their brand is more of a liability than an asset.

While rebranding an asset requires “extra” effort in the short term, it can prove valuable by saving time, money, your reputation, and grief down the road. Rebranding can also often lead to better prospect targeting, higher occupancy, and increased resident satisfaction and, thus, retention.

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