Google Analytics 4: A New Era of Data-Driven Marketing

by Catalyst | Apr 28, 2023 | Commercial Real Estate, Corporate Marketing, News & Events, Student Housing

Google Analytics has been an essential tool for digital marketers since its launch in 2005. The platform provides information about website visitors, user behavior, and interactions with the site. With the launch of Google Analytics 4 (GA4) in October 2020, Google...

The Catalogue | Issue #3

by Catalyst | Apr 28, 2023 | Internal Communications, News & Events

View Flipbook Download PDF Letter from the President Christy McFerren Catalyst turned 16 last month, and just like when you get your driver’s license, the world of marketing feels like an open highway stretched out before us, evoking the nostalgia of teenage...

Case Study: Zilker Flats

by Catalyst | Apr 11, 2023 | News & Events

The Challenge Hollow Creek Condos needed assistance with developing a digital marketing strategy to drive sales for Zilker Flats — a newly renovated condo complex located in the heart of south Austin’s iconic Zilker neighborhood. Though the building was originally...

2023 Trends Report

by Catalyst | Mar 29, 2023 | Commercial Real Estate, Corporate Marketing, Multifamily, News & Events, Senior Living, Small Business, Student Housing

By Christy McFerren | March 2023 Trends list curated and edited by Allison Mussoline and Dana Sleger. Layout and design by Haley Drinkwater. In the world of marketing, trends move fast. Oftentimes, the only way to stay ahead of the curve is to learn from the past...

The Top 5 Reputation Platforms for Your Community

by Catalyst | Mar 20, 2023 | News & Events

Industries are many, but all share a commonality: their reputation with those they serve. In 2023, brands — specifically, real estate communities — are faced with several factors their potential customers and consumers will take into consideration. What sort of...

The Catalogue | Issue #2

by Catalyst | Feb 15, 2023 | Internal Communications, News & Events

View Flipbook Download PDF Letter from the President Christy McFerren Happy 2023! We recently held our second annual Goldie Awards, and the team is still sporting that sheen from some well-deserved recognition. Each week, we take time to nominate and honor our...