AI and Machine Learning – The Future of Marketing?

by Catalyst | Jun 21, 2023 | Corporate Marketing

By now you’ve probably heard of ChatGPT, an artificial intelligence (AI) chatbot released by OpenAI in November 2022 that can, seemingly, solve all your writing woes, act as a virtual assistant, analyze data, help you brainstorm, and more. Sounds incredible (and a...

Google Analytics 4: A New Era of Data-Driven Marketing

by Catalyst | Apr 28, 2023 | Commercial Real Estate, Corporate Marketing, News & Events, Student Housing

Google Analytics has been an essential tool for digital marketers since its launch in 2005. The platform provides information about website visitors, user behavior, and interactions with the site. With the launch of Google Analytics 4 (GA4) in October 2020, Google...

2023 Trends Report

by Catalyst | Mar 29, 2023 | Commercial Real Estate, Corporate Marketing, Multifamily, News & Events, Senior Living, Small Business, Student Housing

By Christy McFerren | March 2023 Trends list curated and edited by Allison Mussoline and Dana Sleger. Layout and design by Haley Drinkwater. In the world of marketing, trends move fast. Oftentimes, the only way to stay ahead of the curve is to learn from the past...

Case Study: BodyBrite Austin

by Catalyst | Mar 21, 2023 | Corporate Marketing

The Challenge In October 2022, BodyBrite Austin contracted Catalyst for help with creating and maintaining their social media presence on Instagram and Facebook. With a small team and a busy calendar of treatments, the BodyBrite staff was struggling to keep up with...

Case Study: S2S

by Catalyst | Mar 3, 2023 | Corporate Marketing

The Challenge Shelters to Shutters is a national nonprofit organization committed to transforming lives from situational homelessness to economic self-sufficiency by providing employment, housing, and career training opportunities in collaboration with their real...

Case Study: Campus Advantage Social Media

by Catalyst | Feb 3, 2023 | Corporate Marketing

The Challenge In early 2021, Campus Advantage, a national industry leader in the student housing sector, was in need of assistance running and monitoring their corporate social accounts. The need also consisted of maintaining the creative, consistent upkeep of their...