by Christy McFerren | Oct 16, 2018 | Commercial Real Estate, Multifamily, News & Events, Senior Living, Student Housing
When you think about disruptive marketing categories, you likely don’t think about real estate as the place to find your next big marketing idea. Yet, three trends in real estate marketing are critical considerations for all marketers today: Brand experiences trump...
by Catalyst | Apr 5, 2018 | News & Events, Student Housing
Case Study: Skyloft The Challenge Johnson Trube & Associates, a full-service real estate development brokerage and consulting firm, partnered with Catalyst to assist in the lease-up of Skyloft, a new 18-story student housing property under development in Austin,...
by Lauren Goodman | Nov 10, 2017 | Multifamily, News & Events, Senior Living, Student Housing
Once upon a time, the only branding elements needed for a property were a sign by the road, a logo over the door, and a flyer in their prospects’ hands. But times have changed. Nowadays, your brand needs to be everywhere, while also feeling seamless and natural....
by Lauren Goodman | Oct 13, 2017 | News & Events
It happens to all of us. You’re introduced to someone new, only to get their name wrong moments later (or worse, have to ask again because you’ve forgotten it completely). It may seem like only a name, but to that person, it’s their entire identity — a summation of...
by Christy McFerren | Oct 11, 2017 | News & Events, Student Housing
The Challenge In March 2016, Campus Advantage acquired The Edge, a student housing development in Orlando, FL. Campus Advantage immediately implemented a value-add strategy to reposition the asset as a luxury student housing community, reduce crime at the property,...
