Case Study: The Verge Rebrand

Case Study: The Verge Rebrand

The Challenge Catalyst was engaged in spring 2016 to rebrand a newly acquired off-campus housing property in the Orlando, Florida, market serving students at the University of Central Florida. The property, The Edge, was well liked by both residents and prospects in...
Case Study: The Marq Rebrand

Case Study: The Marq Rebrand

The Challenge A newly acquired off-campus housing property, 2040 Lofts, located in Milwaukee, Wisconsin, was negatively viewed among Marquette University students as a property declining in reputation, leasing numbers, and community upkeep. In prior years, the...
Case Study: The Rowan Rebrand

Case Study: The Rowan Rebrand

The Challenge Catalyst was contracted by Emet Capital to complete a rebranding of a townhome-style student housing property called The Southern @ 1051 in Columbia, South Carolina, which targeted the University of South Carolina demographic. The new...
Case Study: Luna Pointe Rebrand

Case Study: Luna Pointe Rebrand

The Challenge Waypoint at Hampton, a multifamily property located in Hampton, Virginia, changed management and, as a result, needed to update their name and branding. As part of the management transition, the property also was undergoing renovations. A major benefit...
Case Study: The Knox Branding

Case Study: The Knox Branding

The Challenge Catalyst was engaged to establish the brand and marketing materials for a new development in Knoxville, Tennessee, that required a full branding effort to include naming, logo design, overall look and feel, and coordination with the interior design...