Merchants Plaza

Merchants Plaza

MULTIFAMILY Merchants Plaza Branding In January 2019, Catalyst was contracted by Heritage Land & Development (HLD) to develop a marketing plan to help brand, lease, and launch their new mixed-use development in Mobile, Alabama. The property, simply referred to as...
The Rowan

The Rowan

STUDENT HOUSING The Rowan Rebranding Catalyst was contracted by Emet Capital to complete a rebranding of a townhome-style student housing property called The Southern @ 1051 in Columbia, South Carolina, which targeted the University of South Carolina demographic. The...
The Pearl at Marina Shores

The Pearl at Marina Shores

MULTIFAMILY The Pearl Branding During the process of developing a luxury, 199-unit multifamily community in Virginia Beach, Catalyst was contracted by Signature Management to develop a strong brand that accurately represented the area while also conveying the level of...
Birchstone Residential

Birchstone Residential

CORPORATE Birchstone Residential Branding In fall 2020, Catalyst was approached by Ashcroft Capital, a New York-based multifamily investment firm, to help establish a brand for a new management company they were starting as part of their acquisition plan. The company...
The Shiloh at Oak Hill

The Shiloh at Oak Hill

MULTIFAMILY The Shiloh Branding Slate Real Estate Partners was developing a brand-new 268-unit multifamily community in south Austin that was in need of branding to appeal to the market demographic, as well as differentiate the community from its surrounding...