Brand Magnetism: NAA Student Housing Conference & Exposition Talk

by Catalyst | Jan 27, 2016 | News & Events, Student Housing

Discover how branding should permeate the entire property project to get you the leasing results you’re after! Join us this Thursday @ 3 p.m. EST for a sneak peek into our NAA Student Housing Conference & Exposition Talk, Brand Magnetism: How to create powerful...

The University Marketer’s Guide to a Student Lifecycle

by Christy McFerren | Jan 12, 2016 | News & Events, Student Housing

VIEW FLIPBOOK In the student housing industry, there is a very cyclical calendar for marketing efforts with move-in happening every August, renewals starting a few months after, and the spring semester being reserved for targeting prospects. Although this calendar...

How to Think Outside the Box for Your Next Corporate Campaign

by Katie Degutis | Nov 18, 2015 | Corporate Marketing, Multifamily, News & Events, Senior Living, Student Housing

The holidays are coming up, and you need to put together a campaign that will work for your entire portfolio without breaking your budget and missing your deadline. How do you incorporate so many properties into a campaign? Where do you draw the line in personalizing...

Social Media Faux Pas for Student Housing Managers and Communities

by Catalyst | Nov 9, 2015 | News & Events, Student Housing

Guest blog by Places4Students.com Let’s rewind a decade to the beginning of 2005: Blockbuster was still in its prime. Facebook was still called “the Facebook”, membership was exclusive to select colleges and universities in the United States and Canada, and it boasted...

Creating the Perfect User Experience for Apartment Websites

by Catalyst | Nov 5, 2015 | Multifamily, News & Events, Senior Living, Student Housing

Every person on the web has encountered the same issue a million times before — you go to a website to learn more, but only get hit with more confusion than when you started. For apartments, this crucial moment can mean the difference between a lease and a competitor...

Part 4: Turning Sophomores and Juniors into Brand Ambassadors for your School

by Christy McFerren | Oct 27, 2015 | News & Events, Student Housing

VIEW FLIPBOOK Sophomore to Junior Year Once freshmen have moved on to their sophomore, junior, and senior year, your marketing goals will remain mostly the same. Make sure you’re communicating with residents early on in the fall semester to keep from falling behind...