Case Study: The Marq Rebrand

Case Study: The Marq Rebrand

The Challenge A newly acquired off-campus housing property, 2040 Lofts, located in Milwaukee, Wisconsin, was negatively viewed among Marquette University students as a property declining in reputation, leasing numbers, and community upkeep. In prior years, the...
Case Study: Luna Pointe Rebrand

Case Study: Luna Pointe Rebrand

The Challenge Waypoint at Hampton, a multifamily property located in Hampton, Virginia, changed management and, as a result, needed to update their name and branding. As part of the management transition, the property also was undergoing renovations. A major benefit...
Case Study: The Knox Branding

Case Study: The Knox Branding

The Challenge Catalyst was engaged to establish the brand and marketing materials for a new development in Knoxville, Tennessee, that required a full branding effort to include naming, logo design, overall look and feel, and coordination with the interior design...
Case Study: The Colorfield Branding

Case Study: The Colorfield Branding

The Challenge Mid-City Development is in the process of developing a high-end, boutique-style, 18-unit condo project on Baylor Street in downtown Austin, where the HOPE Gallery used to be located — an internationally known outdoor gallery that served as an art park...
Case Study: Coastline Rebrand

Case Study: Coastline Rebrand

The Challenge The Franklin Johnston Group took over the management of a 600-unit property in March 2019 located in a Virginia Beach neighborhood that, at times, experienced some crime issues. However, because the neighborhood also was located near a section of the...
Case Study: Yacht Harbor Rebrand

Case Study: Yacht Harbor Rebrand

The Challenge Catalyst was engaged to complete a rebranding of Yacht Harbor Club, a 173-unit multifamily property located on Hayden Island in Portland, Oregon. The property was a new development facing low occupancy numbers due to location, resident dissatisfaction,...