by Christy McFerren | Oct 16, 2018 | Commercial Real Estate, Multifamily, News & Events, Senior Living, Student Housing
When you think about disruptive marketing categories, you likely don’t think about real estate as the place to find your next big marketing idea. Yet, three trends in real estate marketing are critical considerations for all marketers today: Brand experiences trump...
by Catalyst | Nov 28, 2017 | Multifamily, News & Events, Senior Living, Student Housing
In case you missed it, our own Jamie Matusek was recently featured on Multi-HousingNews.com discussing how to retain long-term renters. “Attracting a new customer is five times more expensive than retaining an existing one. This underlines the importance of...
by Lauren Goodman | Nov 10, 2017 | Multifamily, News & Events, Senior Living, Student Housing
Once upon a time, the only branding elements needed for a property were a sign by the road, a logo over the door, and a flyer in their prospects’ hands. But times have changed. Nowadays, your brand needs to be everywhere, while also feeling seamless and natural....
by Christy McFerren | May 2, 2017 | Multifamily, News & Events, Senior Living, Student Housing
How are your marketing efforts standing up to the most prevalent obstacles properties face? Is your property able to withstand a new product in the market, additional competition, resident retention decline, etc.? If not, your marketing strategies are likely missing a...
by Catalyst | May 6, 2016 | Multifamily, News & Events, Senior Living, Student Housing
What Is Material Design? Material is a form of design that many marketers have begun to embrace in recent years because of its simplicity and effectiveness. The design uses specific tactics that help users understand content better through rules that imitate the...
by Katie Degutis | Jan 28, 2016 | Multifamily, News & Events, Senior Living, Student Housing
Your street team has been handing out flyers, you’ve launched numerous campaigns, and you’re seeing people come through the doors every day. But for some reason, you aren’t actually signing leases. So what’s going on? How can you make sure you’re closing the leads...
