by Catalyst | Oct 16, 2014 | News & Events
With online engagement and media consumption at an all time high, it’s no surprise that millennials spend, on average, 18 hours a day consuming media. But what are they doing all that time? According to Entrepreneur.com, 50% of millennials watch at least one online...
by Catalyst | Sep 16, 2014 | News & Events
Are you tracking all of your digital marketing efforts with PURLs? To help you answer that question, let me back up and explain what a PURL is—a PURL is a personalized URL that can be generated using your marketing database. If you have a prospect named John Smith and...
by Catalyst | Sep 16, 2014 | News & Events
Do you know who your best customer is? The answer is more obvious than you might think—your best customers are your current customers. They already know you, they already like you, and it is by far easier to continue a working relationship with them than to solicit...
by Christy McFerren | Sep 16, 2014 | News & Events
As summer comes to an end and an all-new group of residents starts to move in, it’s important to make sure that you capture new residents’ attention right away and make a first impression that they won’t soon forget. Over the last couple of months,...
by Catalyst | Aug 26, 2014 | News & Events
Guerrilla marketing is not traditional advertising—it is not taking out an ad in your local student newspaper or running radio spots. But while guerrilla marketing is street-level, grass-roots marketing, it is more than just standing on a street corner passing out...
by Christy McFerren | Jul 29, 2014 | News & Events
The Domain at Columbia may not be the closest student housing property to campus, but the movie theater, poolside hammock area, and fully furnished apartments should be enough to drive people through the door. The Domain is one of the newest properties in the market,...
