Are you using social media platforms like Twitter, Facebook, and Instagram to market your property? Are you concerned that you might not be maximizing your efforts on these platforms? It might be time to consider integrating new resources into your brand-building efforts. The following are five fresh social media tools that can help you track audience engagement and boost brand awareness.
Static
Static offers social media statistics tracking via an iOS application. Users can monitor data from multiple platforms including Twitter, Facebook, Instagram, YouTube, and Google+. Track everything from new followers to likes and favorites. Static offers push notifications so social media managers can be updated in real time on important account information. Click here for more information on Static.
Engagor
Engagor offers a brand mention management tool where users can track company mentions on social media and analyze data on multiple platforms, including YouTube, FourSquare, Twitter, and Facebook. Engagor offers collaboration tools, a marketing automation interface, and detailed reporting features. Basic, professional, and enterprise pricing options are available here.
Plumlytics
Plumlytics offers a social media management tool that combines sentiment analysis, competitor tracking, and real-time data monitoring. Users can analyze social conversations, publish content to multiple platforms based on analyzed data, and connect with influencers. If you want to put a data science tool to work for your business but don’t want to pay an enterprise price, you definitely need to dig into Plumlytics.
TweetReach
Available from Union Metrics, TweetReach provides multiple Twitter analytics tools. Discover influencers relevant to your market, archive niche-specific tweets, track your brand’s tweets and hashtags, and analyze the reach of your social media content.
Doc.pm
Doc.pm lets you add a brand message overlay to each item you share on social media. Businesses can use Doc.pm on multiple social media profiles, organize shared content by category, and analyze results. Use A/B testing to track audience engagement, share poll overlays, and ask questions of social media followers. Enterprise users can share links via a custom shortened URL and share message overlays in multiple languages.
These are just some of the fresh social media engagement tools available to you. Whether you are a general manager at a property or a student housing marketing agency, integrating a variety of resources into your social media strategy can definitely maximize your ROI. Will you be adding any of these tools to your marketer’s bag of tricks?