by Lauren Goodman | Nov 12, 2015 | News & Events
Branding. The term alone evokes a myriad of thoughts, definitions and even feelings. Many people see branding as a logo, a color palette and maybe a few iconic photos rolled out into marketing materials that should sell their product or service. These are all pieces...
by Catalyst | Nov 9, 2015 | News & Events, Student Housing
Guest blog by Places4Students.com Let’s rewind a decade to the beginning of 2005: Blockbuster was still in its prime. Facebook was still called “the Facebook”, membership was exclusive to select colleges and universities in the United States and Canada, and it boasted...
by Catalyst | Nov 5, 2015 | Multifamily, News & Events, Senior Living, Student Housing
Every person on the web has encountered the same issue a million times before — you go to a website to learn more, but only get hit with more confusion than when you started. For apartments, this crucial moment can mean the difference between a lease and a competitor...
by Catalyst | Nov 2, 2015 | News & Events
Think about it — most of us spend nearly a quarter of our lives at work, and that’s if we’re lucky enough not to work overtime and holidays. That’s a lot of time to go anywhere, much less somewhere you aren’t happy, which is why it’s important that your work...
by Christy McFerren | Oct 27, 2015 | News & Events, Student Housing
VIEW FLIPBOOK Sophomore to Junior Year Once freshmen have moved on to their sophomore, junior, and senior year, your marketing goals will remain mostly the same. Make sure you’re communicating with residents early on in the fall semester to keep from falling behind...
by Christy McFerren | Oct 20, 2015 | News & Events, Student Housing
Austin, TX (October 23, 2015) – Austin, Texas-based marketing firm Catalyst wins 2015 Silver Davey Award for marketing effectiveness for The Marq. This year marks the 11th annual Davey Awards, which is overseen and judged by the Academy of Interactive and Visual Arts....