by Kristy Bright | Nov 28, 2017 | News & Events, Student Housing
The marketing world is changing for the next generation of students — those born after 1995 and labeled as Generation Z. So what attracts them? Gen Z was practically born with smartphones in their hands, so they have high expectations on technology because they rely...
by Catalyst | Nov 28, 2017 | Multifamily, News & Events, Senior Living, Student Housing
In case you missed it, our own Jamie Matusek was recently featured on Multi-HousingNews.com discussing how to retain long-term renters. “Attracting a new customer is five times more expensive than retaining an existing one. This underlines the importance of...
by Catalyst | Nov 20, 2017 | News & Events
Few factors are as critical to generating leasing traffic as online reviews. According to a survey by J Turner Research, 78% of students surveyed stated that ratings and reviews had a strong effect on their decision to visit a property, and 73% indicated ratings and...
by Catalyst | Nov 14, 2017 | News & Events, Student Housing
Case Study: Tobin Lofts Website Redesign The Challenge Tobin Lofts, a student housing property in San Antonio, Texas, was generating a significant amount of traffic to their website but faced low engagement due to an outdated website design. Key performance indicators...
by Lauren Goodman | Nov 10, 2017 | Multifamily, News & Events, Senior Living, Student Housing
Once upon a time, the only branding elements needed for a property were a sign by the road, a logo over the door, and a flyer in their prospects’ hands. But times have changed. Nowadays, your brand needs to be everywhere, while also feeling seamless and natural....
by Catalyst | Nov 3, 2017 | News & Events
If you’ve ever received relationship advice, you’ve probably heard that both parties should be together for the right reasons, and that they need to function as a team to work toward their goals. Sound familiar? But this advice doesn’t just apply to the world of...
