by Kristy Bright | Nov 28, 2017 | News & Events, Student Housing
The marketing world is changing for the next generation of students — those born after 1995 and labeled as Generation Z. So what attracts them? Gen Z was practically born with smartphones in their hands, so they have high expectations on technology because they rely...
by Catalyst | Sep 6, 2017 | Multifamily, News & Events, Student Housing
Online videos are one of the best ways to stand out on social media and engage with your followers. We live in a visual world where video content is king. YouTube is one of the most popular websites on the internet, with over 1 billion users generating billions...
by Christy McFerren | May 2, 2017 | Multifamily, News & Events, Senior Living, Student Housing
How are your marketing efforts standing up to the most prevalent obstacles properties face? Is your property able to withstand a new product in the market, additional competition, resident retention decline, etc.? If not, your marketing strategies are likely missing a...
by Katie Degutis | Nov 18, 2015 | Corporate Marketing, Multifamily, News & Events, Senior Living, Student Housing
The holidays are coming up, and you need to put together a campaign that will work for your entire portfolio without breaking your budget and missing your deadline. How do you incorporate so many properties into a campaign? Where do you draw the line in personalizing...
