Navigating Budget Season

Navigating Budget Season

As budgeting season approaches, it’s common to face some unique challenges. When allocating resources for your apartment marketing, there are key services and strategies that should be incorporated into your budget to attract and retain residents. Common Challenges of...
The Catalogue | Issue #5

The Catalogue | Issue #5

View Flipbook Download PDF Letter from the President Christy McFerren Over the summer, I enjoyed the privilege of our company’s generous parental leave policy. I spent two blissful months with our son swimming, sailing, and getting lots of cuddles and hugs while he...
TikTok in the Student Housing Industry

TikTok in the Student Housing Industry

Over the years, TikTok has risen to importance among the younger generation in lightning speed. While TikTok is primarily associated with viral dance challenges, baking videos, and comedic skits, its potential goes far beyond that. Now more than ever, the student...
The Emergence of Reput-AI-tion

The Emergence of Reput-AI-tion

It’s no surprise that the introduction of artificial intelligence (AI) has quickly taken the world of digital marketing by storm throughout the past year and a half. As AI is being utilized more in various ways and industries, we’ve faced unique hurdles (and also...
Case Study: NOLAN Geofencing

Case Study: NOLAN Geofencing

The Challenge NOLAN is a mid-rise student housing community located in the U District of Seattle, Washington, primarily serving University of Washington students and young professionals. The community’s management group, Campus Advantage, was having a hard time...
The Social Question: To Threads or Not to Threads

The Social Question: To Threads or Not to Threads

Instagram, Facebook, TikTok, X (formerly Twitter), LinkedIn, YouTube, Pinterest, and now Threads? The social media landscape is always changing, but one thing’s for sure: You must be online for your customers to find you these days. With new options popping up...