Programmatic Display Advertising

Programmatic Display Advertising

What is programmatic display advertising? Programmatic advertising utilizes automated technology, data insights, and algorithmic tools to serve ads to the correct user at the optimal time, and at the most efficient rate. Programmatic specifically refers to the process...
Navigating Budget Season

Navigating Budget Season

As budgeting season approaches, it’s common to face some unique challenges. When allocating resources for your apartment marketing, there are key services and strategies that should be incorporated into your budget to attract and retain residents. Common Challenges of...
The Catalogue | Issue #5

The Catalogue | Issue #5

View Flipbook Download PDF Letter from the President Christy McFerren Over the summer, I enjoyed the privilege of our company’s generous parental leave policy. I spent two blissful months with our son swimming, sailing, and getting lots of cuddles and hugs while he...
TikTok in the Student Housing Industry

TikTok in the Student Housing Industry

Over the years, TikTok has risen to importance among the younger generation in lightning speed. While TikTok is primarily associated with viral dance challenges, baking videos, and comedic skits, its potential goes far beyond that. Now more than ever, the student...
The Emergence of Reput-AI-tion

The Emergence of Reput-AI-tion

It’s no surprise that the introduction of artificial intelligence (AI) has quickly taken the world of digital marketing by storm throughout the past year and a half. As AI is being utilized more in various ways and industries, we’ve faced unique hurdles (and also...
Case Study: NOLAN Geofencing

Case Study: NOLAN Geofencing

The Challenge NOLAN is a mid-rise student housing community located in the U District of Seattle, Washington, primarily serving University of Washington students and young professionals. The community’s management group, Campus Advantage, was having a hard time...