Case Study: Year of Free

Case Study: Year of Free

The Challenge A total of 44 student housing properties within Campus Advantage’s portfolio needed an extended marketing campaign that would not only drive leasing velocity for the 2018–2019 school year, but also operate as a unique means for them to stand out from the...
Case Study: Pick a Package

Case Study: Pick a Package

The Challenge A variety of student housing properties within Campus Advantage’s portfolio needed to implement a creative, incentivizing campaign to differentiate themselves against the competition in their respective markets throughout the U.S. with the goals of...
Yacht Harbor Club Rebrand

Yacht Harbor Club Rebrand

Catalyst was engaged to complete a rebranding of Yacht Harbor Club, a 173-unit multifamily property located on Hayden Island in Portland, Oregon. The property was a new development facing low occupancy numbers due to location, resident dissatisfaction, and a lack of a...
Is It Time to Rebrand Your Property?

Is It Time to Rebrand Your Property?

A multifamily marketing specialist presents three key reasons to re-evaluate your property’s image. Developers and property owners today understand the importance of their brand in attracting and retaining residents but may not know when their brand is more of a...
Reputation Management is…

Reputation Management is…

Reputation management is the forgotten marketing tactic Many student housing companies overlook reputation management as a marketing tactic, but it’s one of the most powerful marketing tools you have. Prospects are looking at what people are saying, so reviews...