By Christy McFerren | March 2023
Trends list curated and edited by Allison Mussoline and Dana Sleger. Layout and design by Haley Drinkwater.
In the world of marketing, trends move fast. Oftentimes, the only way to stay ahead of the curve is to learn from the past while simultaneously staying prepared for what’s next.
Today, we’re excited to announce the release of our 2023 Trends Report: our second annual compilation of industry forecasts and marketing predictions spanning the digital space, graphic design, hospitality, and several facets of the real estate industry. From ChatGPT to climate change, affordable housing options to the appeal of “unretirement,” this report is packed with over 45 notable forces to keep an eye on this year — whether you own a community or are just experiencing them as a consumer.
Throughout this Trend Report, you will pick up on a tension between chaos and order, hardship and joy. The push and pulls of these trends set the tone for 2023 and, hopefully, and hopefully, by the end of it, marketers and audiences alike will emerge with new, innovative frameworks for how we see culture and the ever-evolving world we live in.