by Catalyst | Aug 26, 2014 | News & Events
Guerrilla marketing is not traditional advertising—it is not taking out an ad in your local student newspaper or running radio spots. But while guerrilla marketing is street-level, grass-roots marketing, it is more than just standing on a street corner passing out...
by Christy McFerren | Jul 29, 2014 | News & Events
The Domain at Columbia may not be the closest student housing property to campus, but the movie theater, poolside hammock area, and fully furnished apartments should be enough to drive people through the door. The Domain is one of the newest properties in the market,...
by Christy McFerren | Jul 29, 2014 | News & Events
Many factors contribute to the strength and success of a brand. While a strong brand is built only in part by excellent creative, poorly designed collateral can certainly undermine the other work that has gone into building the brand. It’s important to know how your...
by Catalyst | Jul 29, 2014 | News & Events
How many times per day do you visit your property or business website? If you’re like us at Catalyst (we visit property websites daily), then you and your employees may account for a significant percentage of the total direct traffic to your site in Google Analytics....
by Christy McFerren | Jun 16, 2014 | News & Events
University Crossing in Manhattan, Kansas, has experienced great results this month due to the implementation of a remarketing campaign. They were having a difficult time spreading the message about their property to a broader audience of prospective residents. The...
by Catalyst | Jun 16, 2014 | News & Events
It’s easy to believe the better days of print marketing are behind us and that digital marketing presents the only viable array of tools for advertising and building brand messages. In an age when people have to be intentional about “unplugging,” it does seem accurate...
