The Importance of Local SEO for Student Housing

The Importance of Local SEO for Student Housing

This summer marked the launch of one of Google’s most recent algorithm changes to its search engine: Pigeon. Don’t be fooled by the name. This update shook the SEO world. While other algorithm adjustments surrounding Pigeon such as Panda, Pirate, and numerous other...
Master Content Marketing

Master Content Marketing

According to inc.com, “One of the most effective new marketing approaches out there is content marketing.” Are you doing it and doing it well? Do you know what it is? Make sure you’re mastering content marketing to further your small business and gain future...
Brainstorming a Rebrand

Brainstorming a Rebrand

When a new property is acquired or an existing brand is underperforming or failing in the marketplace, it may be time to rebrand and start fresh — but where do you begin? There are some key factors to keep in mind when you begin brainstorming a new brand to help...
Property Spotlight: The Marq

Property Spotlight: The Marq

On September 25 The Marq, formerly 2040 Lofts, was introduced to the Milwaukee market and broke leasing records, achieving a 21.8% prelease rate from one marketing event alone. To introduce the newly revamped property to the market, The Marq hosted a red carpet VIP...
Peace and Quiet…and a Gym

Peace and Quiet…and a Gym

In a recent survey performed by J Turner Research, it was found that the number one amenity renters are looking for is some peace and quiet after a hard day at work. But is that true of millennials? While the results don’t show that noise is the biggest factor in a...