Effective Campaign Creation

Effective Campaign Creation

According to Merriam-Webster, campaigns are “a series of activities designed to produce a particular result.” Any company, creative, or individual who has been part of a large-scale campaign can understand the amount of work that goes into each step, from the...
The Hidden Value of Process — Part 1

The Hidden Value of Process — Part 1

You’ve probably read it throughout our site and heard it in our conversations: We believe creativity doesn’t come from chaos — it comes from research with results in mind. We don’t start a job without knowing our client’s desired result and what success looks like for...
The 3 Steps to Get Your Business on Google Maps

The 3 Steps to Get Your Business on Google Maps

Create, Optimize, and Verify Your Google+ Business Page. People use their smartphones for everything — music, fitness, social media, news, and, of course, calling people. But here’s the truth: We don’t want our Justin Bieber, daily step count, friend’s Facebook post,...
Austin Marketing Firm Earns Honors for Ad Campaign

Austin Marketing Firm Earns Honors for Ad Campaign

Catalyst’s Rebranding Effort Helps Student Housing Property Boost Leasing Numbers AUSTIN, Texas (April 8, 2015) – The Web Marketing Association has awarded the Austin-based Catalyst marketing firm Best Real Estate Integrated Ad Campaign as part of its Internet...