Geofencing vs. Geotargeting: Learn the Difference

Geofencing vs. Geotargeting: Learn the Difference

In the digital marketing industry, many words can often have different meanings. One of the most commonly confused concepts is geos. At Catalyst, we hear the terms geofencing and geotargeting used incorrectly or interchangeably, when, in fact, they are different...
How to Prepare for Paid Online Advertising

How to Prepare for Paid Online Advertising

At Catalyst, we offer many digital advertising services for our properties on various platforms, including Google, Facebook, and Instagram. While all services are effective in their own way, they all require different tactics with one common purpose: Generate leases....
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