Website Marks a New Direction Using Social Media to Personalize Online Experience

Today’s college students are a savvy bunch. It’s no longer enough to simply tell them about a product. They want to see how that product fits within their individual lifestyle. That’s why a new website designed by a leading student housing marketing firm uses social media to give students a glimpse of life at one student apartment community.

Visitors to the website of 33° N...

If you love the creative industry, then this is the event for you. Industry leaders like David Barker and Grant McCracken started the event off strong with industry insight on everything from time management to defining your market funnel. I am not usually a notetaker, but I can't help but trying to jot down everything I hear. Although this is a conference for the creative industry, many practical tips and tactics can be applied to any organization. Whether you're a start up company or a large corporation a lot of productivity is lost without the process of time management. Did you know tha...

Now that builders see a possible end to the depressed conditions in the housing market, they are looking for ways to differentiate their offerings. Many have seized on home technology as a way to resonate with home buyers. The 10th Annual State of the Builder Technology Market Study from the Consumer Electronics Association (CEA) shows how important this trend has become. Steve Koenig, CEA director of industry analysis, says that both entertainment and automation solutions are generating demand for more technology in today’s homes. To meet this demand, builders are incorporating the followi...

Catalyst was recently mentioned in a Globe St. article. Check it out here.