GlobeStreet: Creating A Powerful Brand In Student Housing

In case you missed it, our own Jamie Matusek and Christy McFerren were featured on in an article about their presentation on Brand Magnetism: Creating a Powerful Brand in Student Housing at the 2016 NAA Student Housing Conference & Exposition.

CHICAGO—Student housing has become an extremely competitive market. Providers are frequently expected to include a great number of amenities at each property, and are responsible not just to residents, but school administrators and, above all, parents. And everyone in the sector increasingly needs some way to differentiate themselves from the competition.

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