News & Resources

Marketing Agency Chosen to Launch Tribeca, a Multifamily Development in St. Louis

AUSTIN, TX (August 17, 2017): Catalyst, an Austin-based agency specializing in creative marketing for student and multifamily housing, has been awarded a contract with STL CityWide to oversee marketing for Tribeca, its newest 160-unit, multifamily property at 5510 Pershing Avenue in St. Louis, MO. As part of its mission to provide great living options in urban environments, STL CityWide will launch the property in the spring of 2018.

With the look and feel of a boutique hotel, the property will boast a courtyard, pool, state-of-the-art fitness center, self service drinks, and concierge service.  Featuring smart technology throughout the development, the building will consist of 24 efficiency, 111 one-bedroom, 23 two-bedroom, and 2 three-bedroom units rising to seven floors.

“We chose Catalyst to help market our newest development because of its proven track record in driving streamlined marketing campaigns that deliver results,” said Kyle Hennessey, Director of Sales and Marketing at STL CityWide.  “We understand people have a lot of options when choosing multifamily housing and we are confident, with Catalyst’s help, the top-of-the-line amenities we have planned – and the finishes we’ve selected – will be underscored.  We truly believe this will be the nicest apartment complex this city has ever seen.”

Catalyst will create a logo and custom website for the new property – and also manage Search Engine Optimization (SEO), lead generation campaigns, 3D floor plans, marketing collateral, and a 3D fly through video with Virtual Reality capability.

“It is with great honor that we enter into a partnership with STL CityWide,” said Jamie Matusek, President at Catalyst. “As with any new development, our primary focus is in driving awareness for the property; however, attracting the right tenants and keeping them happy with the property is equally important.  Our integrated marketing campaigns are critical to overall leasing and renewal success, helping establish both an emotional connection to the property – and underlining a sense of community that helps build loyalty and long-term renters.”

About Catalyst

Catalyst is an award winning, full-service digital marketing and communications agency specializing in student and multifamily housing, commercial real estate, residential real estate developments, and retirement communities. The Austin-based agency’s data-driven approach generates measurable results, and its clients therefore benefit from the highest returning resident ratio in their respective industries. Catalyst’s in-house team provides its clients with integrated brand, marketing, design, and public relations services, leveraging the latest technology advances and Millennial communications strategies.  Visit to learn more.