News & Resources

Full-Service Marketing Firm Chosen for Branding, Student Housing Expertise

AUSTIN, TX (September 13, 2017): Catalyst, an Austin-based agency specializing in creative marketing for student and multifamily housing, has been awarded a contract with 29th Street Capital to refresh a student housing property, The Reserve at West Avenue, in San Marcos, Texas. Catalyst will drive rebranding and marketing efforts as well as execute a move-in campaign focused on a positive experience for students.

Built in 1998 and located near the Texas State University campus, The Reserve is an upscale student housing property comprised of nearly 500 beds. This is the second student housing asset 29th Street Capital has purchased in San Marcos. The development boasts a newly furnished fitness center with state-of-the-art equipment, cyber lounge with individual study rooms, in-unit washers and dryers, a brand new pet park and dog run, new volleyball and basketball courts, swimming pool, and a stand-up tanning bed.

With the majority of new rooms already pre-leased by students and a successful move-in week, Catalyst’s focus will be creating and implementing a full rebrand for the San Marcos property. Beginning with the development of a brand guide, Catalyst will assign a new name and logo to the Reserve at West Avenue. In addition, Catalyst will create various marketing collateral pieces including a brochure, a double-sided sales sheet, a half-page flyer, social media profile art, and a paper system (business cards, letterhead, and envelopes). A new website will also be constructed with 3-D floor plans and a 12-month search engine optimization strategy that will drive traffic by reaching more potential residents online.

“We are very excited to bring Catalyst on board for this project,” said Dr. John Price, Senior Vice President of 29th Street Capital. “Catalyst’s breadth of knowledge in the student housing market and expertise in creating effective brands that generate excitement among the student population will be invaluable for us at The Reserve.”

“We are very pleased to partner with 29th Street Capital, who owns approximately 10,000 multifamily and special purpose student housing units across the country” said Jamie Matusek, President at Catalyst. “The Reserve already has a positive reputation with students, and we’re proud to further assist its growth with a targeted rebrand that leverages both digital and traditional marketing practices. Our full-service agency will provide the property everything it needs to grow and succeed.  I am confident our efforts will positively impact the community and attract even more students moving forward.”


About Catalyst

Catalyst is an award winning, full-service digital marketing and communications agency specializing in student and multifamily housing, commercial real estate, residential real estate developments, and retirement communities. The Austin-based agency’s data-driven approach generates measurable results, and its clients therefore benefit from the highest returning resident ratio in their respective industries. Catalyst’s in-house team provides its clients with integrated brand, marketing, design, and public relations services, leveraging the latest technology advances and Millennial communications strategies.  Visit to learn more.


About 29th Street Capital

29th Street Capital (29SC) is a privately held real estate investment firm with offices in San Francisco and Chicago. The firm was founded in 2009 to capitalize on the dislocation in the United States real estate markets, and the partners continue to manage the firm as a dynamic and entrepreneurial business. To date, 29SC has acquired over $500M of total assets with local acquisition managers in over 11 markets across the U.S.