News & Resources

Full-Service Agency to Rebrand Two Virginia Multihousing Properties

AUSTIN, TX (September 15, 2017): Catalyst, an Austin-based agency specializing in marketing for student and multifamily housing, announced today that multifamily development and management firm, The Franklin Johnston Group (TFJG), has awarded the agency its third contract to rebrand two properties in Virginia. Catalyst will serve as TFJG’s one-stop shop in marketing Luna Pointe in Hampton, VA and Banyan Grove in Virginia Beach, VA, both recently acquired luxury apartment communities.

The properties’ amenities include a 24-hour state-of-the-art fitness center, a resort-style swimming pool, a pet park, on-site 24-hour maintenance, a fully stocked fishing lake, tennis courts, a playground, a luxurious community clubhouse, and outdoor grilling/recreational areas.

“Our relationship with Catalyst is tried and true — and we have a strong sense of confidence in the agency’s ability to positively impact our bottom line,” said Chris Beckwith, Vice President of Marketing at TFJG. “As a result of our partnership with Catalyst, we have been able to streamline communications and maintain a single point of contact for our property branding efforts, leading to increased efficiency and productivity on behalf of our staff. Additionally, Catalyst’s rebranding efforts have established a singular voice for TFJG and have made a direct impact in helping us attract and retain residents.”

As part of its contract, Catalyst will oversee the renaming of the properties, brand guides, logo creation, and all marketing collateral.

“Having clients sign multiple contracts with Catalyst is the most gracious compliment to the work we do in the multifamily housing space,” said Jamie Matusek, President of Catalyst. “At the end of the day, when the client wins, we win — and we celebrate in that partnership. Knowing we have made a positive impact on a client’s business — and helped establish brands that attract residents — is a true testament to the work we aspire to do each and every day. We are thankful for our relationship with TFJG.”


About Catalyst

Catalyst is an award-winning, full-service digital marketing and communications agency specializing in student and multifamily housing, commercial real estate, residential real estate developments, and retirement communities. The Austin-based agency’s data-driven approach generates measurable results, and its clients therefore benefit from the highest returning resident ratio in their respective industries. Catalyst’s in-house team provides its clients with integrated brand, marketing, design, and public relations services, leveraging the latest technology advances and millennial communications strategies. Visit to learn more.


About The Franklin Johnston Group

The Franklin Johnston Group develops and manages multifamily rental residences in the senior, luxury, and affordable housing sectors. The company owns and manages more than 11,000 units at 70+ properties from Northern Virginia to Georgia. TFJG is headquartered at the oceanfront in Virginia Beach, VA and employs approximately 300 people throughout the mid-Atlantic and southeast.