News & Resources

Catalyst President Jamie Matusek is leading a session along with industry experts Anna Geary and Lori Valenti Webb at the 2017 Apartment Internet Marketing (AIM) Conference. After an informative presentation, attendees will have the opportunity to test their newfound knowledge in a hands-on group challenge.

The session will cover the importance of telling a property’s story as a way of engaging with potential and existing residents. Learn how to identify and connect with your audience in a deep, authentic way, and then how to spread that connection using key digital media outlets. Attendees will be given the opportunity to ask questions from the panel of experts, and learn what has and hasn’t worked in their experience. Participants will leave with practical next steps for engaging their own audiences through digital storytelling.

Register today for the 2017 AIM Conference, and join Jamie Matusek on Monday, May 8 from 9:30–10:30 a.m.