Services: Messaging, Reputation Management, SEO, SEM, Traditional Advertising
Location: Indianapolis, Indiana
University Affiliation: Indiana University-Purdue University Indianapolis (IUPUI)
With a negative sentiment throughout the Indiana University-Purdue University Indianapolis (IUPUI) market in Indianapolis, Indiana, The Avenue faced challenges achieving leasing occupancy. Prospects in the area perceived the modern property to be outside of their budget based on marketing materials viewed both traditionally and online. Subsequently, this negative perception resulted in significant decreases in online traffic to the property’s website and physical traffic to the leasing office.