In case you missed it, our own Jamie Matusek was recently featured on StudentHousingBusiness.com discussing marketing to the parents of millennials.
There has been a lot of information published on how to effectively market to millennials. Ultimately, millennials want to connect emotionally to a property and feel a sense of community, but what about the parents of millennials? While an incoming freshman may be attracted to the shiny amenities your property offers (lounge pool, anyone?), parents often have final decision-making power. We have found their inclusion in marketing campaigns — specifically those that target incoming freshman, transfer students and international students — to be most effective.