Improve your property’s image and increase leasing traffic with online reputation management services.
Catalyst’s new reputation management program is characterized by responsiveness and proactivity. Our individually-focused outreach campaigns and personalized, detailed responses ensure your property’s ORA score is constantly monitored and always improving.
How is your property perceived on the web? Online review sites increasingly stand as the gatekeeper determining whether online leads garnered by marketing services will translate to website or in-person traffic where leases are ultimately signed. According to a recent national research study conducted by J. Turner Research, the effect of ratings and reviews on a prospect’s decision to visit a property has increased by 13 percent since November 2016. Most prospects will not even visit your website before using reviews to determine if your community is a candidate for consideration.
What is an ORA Score?
An ORA (Online Reputation Assessment) score is a single reputation score aggregated from star ratings on Google, Yelp, Apartment Ratings, and 16 other review sites, each weighted differently according to influence. ORA scores are specific to real estate and are quickly becoming the industry’s trusted benchmark for online reputation.
Reputation Management Features:
We don’t just copy and paste the same response to every review; instead, each rating (positive, neutral, or negative) will receive personal communication and a detailed response.
Proactive Tools for Success
Looking to encourage more reviews? For a separate fee, you’ll have access to property-wide outreach campaigns on Catalyst’s online store for immediate download or professional printing. We can also tailor a specific outreach campaign to deploy at opportune times for your property.
Each review is categorized and then handled accordingly by our team, no later than one business day after submission.
You’ll have access to Catalyst’s public relation services, which can help craft professional and meaningful responses for delicate scenarios and crisis level reviews.
Catalyst will also provide optional legal services to help mitigate risk in scenarios where residents and reviewers may form intentional groups to negatively campaign against your property. Legal support can offer cease and desist letters specific to your state when residents are in violation of lease agreements.
Yelp Enhanced Profiles
With a Yelp enhanced profile, your property’s Yelp listing will feature an upgraded photo slideshow, full listing control, a call to action button, and more. Enhanced profiles also have the option to remove all competitor ads and, in certain cases, place ads on competitor’s listings.
Easy, Transparent Reporting
Reporting will ensure that the quality of the service is being upheld, that objectives for ORA score improvements are being recommended, and that operations personnel at the site and corporate levels can execute policy changes upon the discovery of widespread issues.
- Property or Portfolio ORA Score
- Industry and Portfolio Benchmarks
- Competitor Comparison Timeline
- Competitor Map (property-level only)
- Challenge Categories
- Success Categories
- Recommendations for ORA score improvement including campaigns, individual outreach, and specific operational changes