Reputation management is the forgotten marketing tactic
Many student housing companies overlook reputation management as a marketing tactic, but it’s one of the most powerful marketing tools you have. Prospects are looking at what people are saying, so reviews are a natural way to market a property.
We all know it’s critical to respond to reviews, be they positive, neutral or negative, because that’s just good customer service. But consistent responsiveness is also marketing your company and its properties by demonstrating to prospects that you staff is proactive.