The Solution
The Catalyst team drew on the history of the university and the state of Texas in rebranding the property under the name Republic at Sam Houston. The name resonates with students and instills a sense of pride to residents, while remaining simple for students to reference among peers. Furthermore, Catalyst prepared new signage and marketing collateral for the property in preparation for a reveal event, including a new tagline, logo, mood board, brand guide, paper system, marketing brochure, temporary website, full website, sales sheet, social media collateral, email campaigns, and more.