Multi-Housing News: Coming of Age: Marketing to Baby Boomers

In case you missed it, our own Jamie Matusek was featured on Multi-Housing News discussing marketing housing to the Baby Boomer generation.

As Baby Boomers continue flooding the rental pool, they have become a market segment that is increasingly critical to overall leasing and renewal success. The nation’s second-largest demographic, estimated at 76 million and controlling 70 percent of all disposable income, accounts for a disproportionate amount in the profitability of a development…

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