MFE: Reaching Millennials Through Integrated Marketing

In case you missed it, Catalyst President Jamie Matusek was recently featured in Multifamily Executive discussing reaching millennials through integrated marketing campaigns.

As millennials continue to drive the rental market, Gen Z is poised to rally the market fresh on their heels. And as younger renters continue to flood the rental pool, marketing campaigns that reach them where they are have become increasingly critical to overall leasing and renewal success. Traditional, one-off marketing tactics are no longer effective in reaching this demographic.

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