Proven marketing strategies.
It’s important your school stands out from the crowd and quickly builds a rapport so that each student develops a sense of lifelong affiliation with the institution. Our unique marketing experience to college students in the student housing sector gives our agency an exclusive look into what students respond to and what marketing tactics are most effective in various markets.
Meeting students where they are.
From now to 2027, total college enrollment “is projected to increase three percent, to 20.5 million.”1 At Catalyst, we know how to speak to those students. We have experience marketing to students, know what mediums they respond to, and how they want to interact with their future college. Our company can either take the wheel and handle this for you, or consult with you on existing campaigns to make sure you are appealing to your intended demographic.
Continuing the conversation
Once applicants enroll and become students, your job isn’t over — where are they going to live? Better than anyone, we have the research and know-how it takes to appeal to students and keep them interested through community engagement, resident satisfaction surveys, and integrated marketing campaigns that address their needs and wants.
Looking for higher education solutions?
What clients are saying
“Catalyst has redefined our expectations for marketing properties with their comprehensive approach, attention to detail, and compelling creative work. Highly responsive, collaborative, and willing to genuinely understand the vision of the developer, the entire Catalyst office has integrated seamlessly with our teams designing and implementing complete, cohesive marketing plans to meet both budgets and deadlines. Catalyst makes it easy for developers and operators to have a superior marketing plan and materials in place that deliver results and allows their teams to focus on what they do best. As a result, we are now in the process of transitioning the marketing for our entire multifamily portfolio to Catalyst. Anyone seeking a cookie cutter approach to marketing should look elsewhere; for everyone else, choosing Catalyst is a no-brainer.”
— Stewart Vaughn
Heritage Land and Development
“A perfect fit.”
“Student housing is a growing business for Wilmorite, and working with Catalyst has been a perfect fit — they know how to reach students and have an incredible creative team. The team is quick to respond to all our requests and has been an integral part of our team. We will continue to use Catalyst as our business grows.”
— Joe Morelle, Jr.
“…a genuine partner”
“Catalyst has made redesigning our websites easy to understand and organized. Their attention to our needs and reaction to our feedback has been quick and on the mark. They genuinely act as a partner for your business and want to give you the website you’ve been looking for, and will work through the design process to help you get there. I especially love the brand guides that encapsulate everything that you need to work on future print and ads for your property. The team at Catalyst can translate thoughts and ideas to websites — you can describe your community or idea to them and they will make it happen.”
— Donje Putnam
“…exactly what we needed.”
“The experience and sophistication that Catalyst brings is exactly what we needed to unlock the potential of Yacht Harbor Club. Their approach has helped create a deeper understanding of our target audience, and through that, we can better communicate the property’s unique strengths. We’re excited to work with Catalyst and establish Yacht Harbor as a top-of-the-market property in Portland.”
— Mark Halling
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