In conjunction with Campus Advantage-Russia’s larger consulting efforts, Catalyst developed a world-class mascot logo, a recruiting campaign for resident assistants, interior design concepts for the campus, and marketing for an open-air concert event.
The mascot symbol needed to be universally appealing and resonate with all audiences. By using these identifying logos consistently, the university will begin to establish itself in the higher education arena and will be widely recognized by its peers. All items were designed to appeal to students, alumni, staff, and faculty and are indicative of the traditions the university holds important. The logo and mascot will be used on marketing materials and merchandise to further remind audiences of FEFU’s presence, as well as be a source of pride among students, faculty, and staff.
Additionally, Catalyst developed and executed a campaign to recruit resident assistants to be leaders and examples to other students. Resident assistants will be key in introducing and establishing the core principles of the university through a residence life program, will learn leadership skills, and will help to develop a sense of community among the students.
To further establish the community necessary to get students involved and make them feel at home, Catalyst created interior design concepts for the university. These designs focused on fostering an environment where students can relax while staying focused on their studies and their education. The interior design concepts also appealed to students so that they can begin to foster relationships among themselves.
In an effort to get students together and excited about the school, Catalyst developed marketing collateral for an end-of-semester open-air concert where students celebrated and gathered for a fun afternoon outside of the standard university environment.
Throughout the course of Catalyst’s engagement with FEFU, Catalyst also provided several training documents on university traditions and conducted a focus group in Austin. This focus group included exchange students at the University of Texas who are from the FEFU target market, allowing Catalyst to gain input on ways to appeal to students in that specific marketplace.