The Results
In addition to the video, Catalyst created social media graphics, landing pages, emails, posters, and flyers to allow the property to tease Cyber Monday specials leading up to November 30 (Cyber Monday). Over 172,000 emails were sent to 37,305 unique recipients with an average open rate 10.68% and an average click-through rate of 3.36%. A total of 780 leases were signed over the course of the campaign, leading to an average cost per lease of $44.87 for the portfolio. This left the portfolio 40% ahead in renewed leases from the previous year, and 76% ahead in new leases.