News & Resources

Jamie Matusek to Lead Panel Session, “Brand New: Marketing Strategies for Rebrands and Acquisitions”, at the 15th Annual Conference

AUSTIN, TEXAS (September 21, 2017) — Catalyst, an Austin-based agency specializing in marketing for student and multifamily housing, announced today that Jamie Matusek, President, will lead a panel discussion focused on innovative marketing strategies at the National Multifamily Housing Council (NMHC) Student Housing Conference & Exposition in Tampa, Florida, September 25-27, 2017. The 15th annual conference is open to both NMHC members and non-members, and will host over 700 owners, developers, operators, investors, lenders, brokers, suppliers, and university partners in the student housing industry.

Matusek, along with Kim Grisvard, Vice President of Sales and Marketing at EdR; Alexandra Jackiw, President at Milhaus Management; and Samuel Mtunga, Principal at XFD Real Estate will share their combined knowledge of the student housing market, focused specifically on property rebrands. The session, “Brand New: Marketing Strategies for Rebrands and Acquisitions”, will take place Tuesday, September 26 at 1 p.m. and cover the reasons why rebranding may be a good choice for a newly acquired student housing property. It will also teach strategies for driving pre-leasing and occupancy results through an integrated marketing campaign, and help to explain the significance of integrated marketing in rebranding a property or launching a new development.

“I always look forward to connecting with other marketing leaders in the student housing space,” said Matusek. “The exchange of knowledge and expertise with other industry leaders is so crucial to our collective forward movement. In an industry that is defined by and built upon the trade of real estate assets, it’s critical that we all understand how to rebrand and re-release these properties in effective ways that impact customer attraction and retention. It is my hope that attendees will walk away with actionable information they can apply in their own communities, and a greater understanding of the significance of branding and marketing strategies to the overall investment performance.”

Matusek has shared her marketing vision at other industry events, including the National Apartment Association’s Student Housing Conference, the NMHC OPTECH Conference and Exposition, and the Apartment Internet Marketing Conference. She also recently presented at the Gathering of the Games, named one of the 7 ‘Can’t Miss’ Conferences For Entrepreneurs in 2017 by Forbes. In addition, she has contributed to industry publications, including Student Housing Business, Multifamily Executive, Multifamily Insiders, Globe Street, and Multi-Housing News.

About Catalyst

Catalyst is an award-winning, full-service digital marketing and communications agency specializing in student and multifamily housing, commercial real estate, residential real estate developments, and retirement communities. The Austin-based agency’s data-driven approach generates measurable results, and its clients therefore benefit from the highest returning resident ratio in their respective industries. Catalyst’s in-house team provides its clients with integrated brand, marketing, design, and public relations services, leveraging the latest technology advances and millennial communications strategies. Visit to learn more.

About the National Multifamily Housing Council

The National Multifamily Housing Council connects, influences, and informs leaders in the apartment industry. NMHC is the place where the leaders of the apartment industry come together to guide their future success. With the industry’s most prominent and creative leaders at the helm, NMHC provides a forum for insight, advocacy, and action that enables both members and the communities they build to thrive.