Full Service Digital and Marketing Agency to Build Upon Proven Success in Branding and Reputation Management
AUSTIN, TX (May 23, 2019): Catalyst, a digital marketing and communications agency specializing in commercial real estate, residential real estate developments, multifamily housing, student housing, and retirement communities, announced today the company’s recent expansion of services to support senior living communities. Charting its path in the industry, Catalyst builds upon its portfolio in providing marketing services to more than 100 client communities in Central Texas — and nationwide.
With 90 percent of consumers reading online reviews before visiting a business, review ratings increasingly stand as gatekeepers to leads. Catalyst works from the standpoint that it’s more critical than ever for communities to manage their online reputations and to harvest the lessons learned from online reviews to improve the offline resident and customer experience.
During her five years as president of Catalyst, Jamie Matusek has overseen the growth of the agency, expanding into multifamily, residential, and now senior living clients. She is confident that the senior living sector is the next frontier for Catalyst. Building upon the agency’s proven success in branding and reputation management, Catalyst is confident that experience has positioned the company to provide the highest level of value for senior living communities.
For more than a decade, Catalyst has served audiences such as Generation X, Generation Z, millenials, and baby boomers. As a result, the agency will be able to provide clear strategies to help senior living communities reach that younger audience base, which is critical in helping them continue to grow their resident base and also help solve staff recruiting challenges. Catalyst will also implement marketing tactics to help senior living communities shift and grow.
“We’ve been studying generational data for more than 10 years now, from baby boomers to Generation Z,” Matusek said. “We have a holistic understanding of online buying behaviors and preferences, which helps us best determine how to create brands that connect with people on an emotional level.”
Catalyst is adding to its growing list of senior communities including Lutheran Sunset Ministries, located in Clifton, Texas, for which it has driven a lead-generation and brand awareness campaign; and EdenHill Communities, a Life Plan Community located in New Braunfels, Texas, for which it performed a complete brand refresh as well as an extensive lead-generation campaign.
With a national client base in other verticals, the agency is also laying the groundwork to serve senior living communities throughout the United States. Representatives from Catalyst are slated to speak at upcoming industry events, including the 2019 LeadingAge Annual Meeting & Expo in San Diego, California, as well as conferences of the LeadingAge state associations in Colorado, New Jersey, Maryland, the District of Columbia, North Carolina, and Virginia.