Austin-Based Agency to Assist in New Image for Portland Luxury Apartment Community
AUSTIN, TX (March 30, 2018): Catalyst, an Austin-based agency specializing in marketing for student and multifamily housing, announced that private real estate investment company, Stratford Partners, has awarded the agency a contract to rebrand a 173-unit property within its West Coast-based multifamily portfolio worth more than $600 million in assets.
Catalyst will serve as Stratford Partners’ one-stop shop in marketing for Yacht Harbor Club — a luxury apartment community built in 2015 that is located on the Columbia River on Tomahawk Island between Vancouver, Washington, and North Portland, Oregon.
“We are excited to work with Stratford Partners to create a new brand presence in the market,” said Jamie Matusek, President at Catalyst. “Understanding and identifying audiences is our specialty. Our goal is to strengthen leasing and renewal efforts by creating a stronger brand presence and implementing strategic marketing tactics specific to target audiences.”
As part of its contract, Catalyst completed an extensive research discovery phase to outline specific audience groups and match marketing messaging to what is important to the client. Catalyst also will work on establishing new messaging as part of the revised brand identity, marketing, and advertising strategies. Catalyst will oversee the development of a new messaging map, brand guide, logo creation, website, targeted integrated marketing campaigns, extensive social media and online advertising, and all marketing collateral.
“The experience and sophistication that Catalyst brings is exactly what we need to unlock the potential of Yacht Harbor Club,” said Mark Halling, Director of Portfolio Management and Principal at Stratford Partners. “Their approach has helped create a deeper understanding of our target audience, and through that, we can better communicate the property’s unique strengths. We’re excited to work with Jamie and her team to establish Yacht Harbor as a top-of-the-market property in Portland.”
Catalyst is an award-winning, full-service digital marketing and communications agency specializing in student and multifamily housing, commercial real estate, residential real estate developments, and retirement communities. The Austin-based agency’s data-driven approach generates measurable results, and its clients therefore benefit from the highest returning resident ratio in their respective industries. Catalyst’s in-house team provides its clients with integrated brand, marketing, design, and public relations services, leveraging the latest technology advances and millennial communications strategies. Visit https://thelyst.com to learn more.
About Stratford Partners
Stratford Partners is a private real estate investment company exclusively focused on the acquisition of multi-housing assets in the major metros of the West Coast. Stratford Partners invests its own equity alongside both institutional and private equity investors who are aligned with their goal of adding value to the communities they operate. The principals of the firm have acquired, owned, and operated a multifamily portfolio in excess of $600 million in assets and have invested in excess of $200 million in equity on behalf of institutional and ultra-high net worth investors.
Media Contact for Catalyst