News & Resources

Mobile Advertising Specialization Underlines Agency’s Knowledge, Expertise in Digital Marketing

AUSTIN, TX: Catalyst, an Austin-based agency specializing in creative marketing for student and multifamily housing, has earned the Mobile Advertising specialization as part of its Google Partner Status. Partner status recognizes agencies that have passed Google AdWords product certification exams and are up-to-date with the latest product knowledge, demonstrating Catalyst’s commitment to providing quality service, expertise, and unmatched results for its clients.

Google distinguishes companies that possess expertise in certain product areas through awarding unique specializations. To earn the Mobile Advertising specialization, Catalyst passed the Mobile Advertising exam, demonstrated expertise in mobile performance over the past year, and met the required minimum spend of $10,000 on mobile clicks through Google AdWords. Additionally, Catalyst implemented strategies to launch and manage Search, Remarketing, and Search with Display Select campaigns to increase mobile performance, including IP targeting on all campaigns, mobile-optimized text and display ads, and increased bid adjustments on mobile devices.

“We are proud to add the Mobile Advertising specialization as part of our Google Partner status,” said Jamie Matusek, Vice President at Catalyst.  “One of the requirements for earning the status was demonstrating client revenue growth, proving not only do we know how to run mobile advertising campaigns, but campaigns that deliver qualifiable results and growth potential for our clients.

As a Google Partner certified in Mobile Advertising, Catalyst can better assist clients in reaching potential tenants on their mobile devices through text, image, video, and HTML5 advertisements.

Catalyst has now earned three of the five Google Partner Status specialization certifications, previously earning specializations in Search, and Display Advertising.

About Catalyst

Catalyst is an award winning, full-service digital marketing and communications agency specializing in student and multifamily housing, commercial real estate, residential real estate developments, and retirement communities. The Austin-based agency’s data-driven approach generates measurable results, and its clients therefore benefit from the highest returning resident ratio in their respective industries. Catalyst’s in-house team provides its clients with integrated brand, marketing, design, and public relations services, leveraging the latest technology advances and Millennial communications strategies.  Visit https://thelyst.com to learn more.

Media Contact for Catalyst

Leigh Havelick

Bloom Communications

[email protected]

(503) 869-5291