Each property used printed pieces, including the banner, door hangers, and stake signs, around the property to promote a renewal event the first week in October. The videos in the campaign had over 580 views, and the top performing property received more than 200 renewal requests over the course of the campaign. Over 104,000 emails were sent to 28,531 unique recipients with an open rate of 59% and a click-through rate of 9.9%
. These results both exceeded the real estate industry average open rate of 21.83% and click-through rate of 2.1%. The portfolio saw an increase of 296 leases (+124%) over the previous year
and is well ahead of their budgeted leasing goals.