Marketing Agency Hired to Drive Strategy for New Austin Development
AUSTIN, TX, Sept. 27, 2016 — Catalyst, an Austin-based agency specializing in marketing for student and multifamily housing, announced today that Walton RRA Homes LLC has hired the agency to develop and execute a marketing strategy for its newest residential property development in Austin. Catalyst will engage in a full branding effort on behalf of Walton including naming, logo design, overall look and feel, website design and development, and marketing collateral.
The 12-unit, boutique community is being developed in the heart of East Austin and will have condos available for purchase as early as mid-October. All units are three bedroom, two-and-a-half bath with the same finishes, same layout, and same price. Catalyst was selected specifically for the agency’s ability to find unique ways to market the units to multiple target markets.
“We are thrilled that Walton RRA Homes LLC recognized our capability to drive prospective buyer interest before they ever step foot inside a property,” said Jamie Matusek, Vice President at Catalyst. “We have a proven track record of successful campaigns that reach target audiences, get prospective buyers through the door, and help them connect emotionally to a property. We are confident that our work will directly impact the Walton’s bottom line and get the new community’s units sold faster.”
“We are excited about this project and the opportunity to partner with Catalyst,” said Raymond Chow, Senior Managing Partner at Walton RRA Homes LLC. “The property is in a neighborhood that boasts a combination of established homes and new developments. We know the market can be extremely competitive and reaching the right buyers is key to a successful venture, specifically those interested in a community atmosphere with quick access to downtown Austin and the surrounding areas. We look forward to leveraging Catalyst’s expertise to reach individuals who enjoy a sense of community – and the amenities that go along with it.”
The development is located at 1104 Walton Lane and all 12 units will be completed by March 2017.
Catalyst is the leader in student housing marketing and serves other industries including commercial real estate, multi-family housing, finance, universities, senior housing, development firms, and others. The firm concentrates on the science of marketing by using data-driven strategies to generate tangible results for clients that grow their business. The Austin-based firm offers a wide range of marketing strategy, design, and public relations services. Visit http://thelyst.com to learn more.
Walton RRA Homes LLC is a privately-owned, multi-national real estate investment, planning, and development firm concentrating on the research, acquisition, administration, planning and development of strategically located land in major North American growth corridors. With nearly 103,000 acres of land under administration and management, Walton is one of North America’s premier land asset administrators and managers.
With more than 35 years of experience, Walton has a proven track record of administering land investment projects, including 21 development projects currently underway. We take a
long-term approach to land planning and development and our industry-leading expertise in real estate investment, land planning and development uniquely positions Walton to responsibly transition land into sustainable communities where people live, work and play. Our goal is to build communities that will stand the test of time: hometowns for present and future generations. Visit www.Walton.com.