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Protect Your Lead/Client Data by Setting up Multiple Endpoints

Protect Your Lead/Client Data by Setting up Multiple Endpoints

It’s 2018, and your online presence is most likely a large portion of your business. Whether you are selling a product and accepting online orders, or offering valuable services and collecting leads, it’s important for your lead data to be safe and easily accessible....

Student Housing Business Nov/Dec 2017 Issue

Student Housing Business Nov/Dec 2017 Issue

In case you missed it, our own President Jamie Matusek was recently featured in the November/December 2017 issue of Student Housing Business discussing the necessity of creating creative and data-informed campaigns to attract student renters. Read the Full Article On...

Catalyst — On the Climb

Catalyst — On the Climb

Catalyst. Merriam-Webster defines it as: A substance that enables a chemical reaction to proceed at a usually faster rate or under different conditions (as at a lower temperature) than otherwise possible An agent that provokes or speeds significant change or action I...

How to Strategically Budget a Digital Campaign

How to Strategically Budget a Digital Campaign

Determining a marketing budget can be frustrating. How do you know if you're investing enough or if you're applying your marketing dollars efficiently? While many marketers hope for a standard formula to determine the effective dollar amount to spend on a platform,...

What Attracts Students Today?

What Attracts Students Today?

The marketing world is changing for the next generation of students — those born after 1995 and labeled as Generation Z. So what attracts them? Gen Z was practically born with smartphones in their hands, so they have high expectations on technology because they rely...

MHN: Please Don’t Go: How to Retain Long-Term Renters

MHN: Please Don’t Go: How to Retain Long-Term Renters

In case you missed it, our own Jamie Matusek was recently featured on Multi-HousingNews.com discussing how to retain long-term renters. "Attracting a new customer is five times more expensive than retaining an existing one. This underlines the importance of delivering...

Why Negative Online Reviews Are Actually a Positive

Why Negative Online Reviews Are Actually a Positive

Few factors are as critical to generating leasing traffic as online reviews. According to a survey by J Turner Research, 78% of students surveyed stated that ratings and reviews had a strong effect on their decision to visit a property, and 73% indicated ratings and...

Case Study: Tobin Lofts Website Redesign

Case Study: Tobin Lofts Website Redesign

Case Study: Tobin Lofts Website Redesign The Challenge Tobin Lofts, a student housing property in San Antonio, Texas, was generating a significant amount of traffic to their website but faced low engagement due to an outdated website design. Key performance indicators...

Incorporating Branding Into Your Property

Incorporating Branding Into Your Property

Once upon a time, the only branding elements needed for a property were a sign by the road, a logo over the door, and a flyer in their prospects’ hands. But times have changed. Nowadays, your brand needs to be everywhere, while also feeling seamless and natural....

Sales and Marketing Synergy: How Can It Be Achieved?

Sales and Marketing Synergy: How Can It Be Achieved?

If you’ve ever received relationship advice, you’ve probably heard that both parties should be together for the right reasons, and that they need to function as a team to work toward their goals. Sound familiar? But this advice doesn’t just apply to the world of...

What Website Data Tells Us About International Students

What Website Data Tells Us About International Students

International students can be a source of pride for universities, showing diversity and an inclusive worldview. This mindset has spawned the birth of extensive and highly targeted university programs catering specifically to students from overseas. Using this...

LYSTN Podcast Episode 5: Let’s Start Securing Renewals

LYSTN Podcast Episode 5: Let’s Start Securing Renewals

Steps to Launching a Successful Renewal Campaign There’s one thing you can always depend on in multifamily leasing: Leases will expire. So what can you do to ensure residents want to stay at the end of their initial lease term? Sure, there are offers you can throw at...

How to Start Planning the Marketing Around Your New Development  

How to Start Planning the Marketing Around Your New Development  

How to Start Planning the Marketing Around Your New Development Do you have a new development and are trying to figure out when you should start marketing? Use the time during construction to get your name out there and line up prospects for when it's time to open the...

Report: How Students Search for Housing

Report: How Students Search for Housing

Report: How Students Search for Housing You may have a rough idea of where students look before they visit and lease with your community. You theorize that students initially check social networking, Google, and review sites. Perhaps they also talk with friends about...

What’s in a Name: Creating Identities That Resonate

What’s in a Name: Creating Identities That Resonate

It happens to all of us. You’re introduced to someone new, only to get their name wrong moments later (or worse, have to ask again because you’ve forgotten it completely). It may seem like only a name, but to that person, it’s their entire identity — a summation of...

Case Study: The Verge Rebrand and Reveal

Case Study: The Verge Rebrand and Reveal

The Verge Rebrand and Reveal The Challenge In March 2016, Campus Advantage acquired The Edge, a student housing development in Orlando, FL. Campus Advantage immediately implemented a value-add strategy to reposition the asset as a luxury student housing community,...

Five Great Ways to Add Some Excitement to Your Email Campaigns!

Five Great Ways to Add Some Excitement to Your Email Campaigns!

When creating email campaigns, it’s important to quickly capture the attention of your audience. You only have about eight seconds before your recipients take action on your email campaign, whether that’s deleting your message or clicking on a call-to-action button...

Case Study: The Highlands

Case Study: The Highlands

The Highlands The Challenge Campus Advantage purchased The Highlands, a 732-bed property in Reno, Nevada in 2015. At the time of the acquisition, there were not many properties in the Reno market. The Highlands identified needed improvements as part of their growth...

Catalyst President to Present at NMHC Student Housing Conference

Catalyst President to Present at NMHC Student Housing Conference

Jamie Matusek to Lead Panel Session, “Brand New: Marketing Strategies for Rebrands and Acquisitions”, at the 15th Annual Conference AUSTIN, TEXAS (September 21, 2017) — Catalyst, an Austin-based agency specializing in marketing for student and multifamily housing,...

Catalyst Granted Contract with 29th Street Capital

Catalyst Granted Contract with 29th Street Capital

Full-Service Marketing Firm Chosen for Branding, Student Housing Expertise AUSTIN, TX (September 13, 2017): Catalyst, an Austin-based agency specializing in creative marketing for student and multifamily housing, has been awarded a contract with 29th Street Capital to...

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