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Incorporating Branding Into Your Property

Incorporating Branding Into Your Property

Once upon a time, the only branding elements needed for a property were a sign by the road, a logo over the door, and a flyer in their prospects’ hands. But times have changed. Nowadays, your brand needs to be everywhere, while also feeling seamless and natural....

Sales and Marketing Synergy: How Can It Be Achieved?

Sales and Marketing Synergy: How Can It Be Achieved?

If you’ve ever received relationship advice, you’ve probably heard that both parties should be together for the right reasons, and that they need to function as a team to work toward their goals. Sound familiar? But this advice doesn’t just apply to the world of...

What Website Data Tells Us About International Students

What Website Data Tells Us About International Students

International students can be a source of pride for universities, showing diversity and an inclusive worldview. This mindset has spawned the birth of extensive and highly targeted university programs catering specifically to students from overseas. Using this...

LYSTN Podcast Episode 5: Let’s Start Securing Renewals

LYSTN Podcast Episode 5: Let’s Start Securing Renewals

Steps to Launching a Successful Renewal Campaign There’s one thing you can always depend on in multifamily leasing: Leases will expire. So what can you do to ensure residents want to stay at the end of their initial lease term? Sure, there are offers you can throw at...

How to Start Planning the Marketing Around Your New Development  

How to Start Planning the Marketing Around Your New Development  

How to Start Planning the Marketing Around Your New Development Do you have a new development and are trying to figure out when you should start marketing? Use the time during construction to get your name out there and line up prospects for when it's time to open the...

Report: How Students Search for Housing

Report: How Students Search for Housing

Report: How Students Search for Housing You may have a rough idea of where students look before they visit and lease with your community. You theorize that students initially check social networking, Google, and review sites. Perhaps they also talk with friends about...

What’s in a Name: Creating Identities That Resonate

What’s in a Name: Creating Identities That Resonate

It happens to all of us. You’re introduced to someone new, only to get their name wrong moments later (or worse, have to ask again because you’ve forgotten it completely). It may seem like only a name, but to that person, it’s their entire identity — a summation of...

Case Study: The Verge Rebrand and Reveal

Case Study: The Verge Rebrand and Reveal

The Verge Rebrand and Reveal The Challenge In March 2016, Campus Advantage acquired The Edge, a student housing development in Orlando, FL. Campus Advantage immediately implemented a value-add strategy to reposition the asset as a luxury student housing community,...

Five Great Ways to Add Some Excitement to Your Email Campaigns!

Five Great Ways to Add Some Excitement to Your Email Campaigns!

When creating email campaigns, it’s important to quickly capture the attention of your audience. You only have about eight seconds before your recipients take action on your email campaign, whether that’s deleting your message or clicking on a call-to-action button...

Case Study: The Highlands

Case Study: The Highlands

The Highlands The Challenge Campus Advantage purchased The Highlands, a 732-bed property in Reno, Nevada in 2015. At the time of the acquisition, there were not many properties in the Reno market. The Highlands identified needed improvements as part of their growth...

Catalyst President to Present at NMHC Student Housing Conference

Catalyst President to Present at NMHC Student Housing Conference

Jamie Matusek to Lead Panel Session, “Brand New: Marketing Strategies for Rebrands and Acquisitions”, at the 15th Annual Conference AUSTIN, TEXAS (September 21, 2017) — Catalyst, an Austin-based agency specializing in marketing for student and multifamily housing,...

Catalyst Granted Contract with 29th Street Capital

Catalyst Granted Contract with 29th Street Capital

Full-Service Marketing Firm Chosen for Branding, Student Housing Expertise AUSTIN, TX (September 13, 2017): Catalyst, an Austin-based agency specializing in creative marketing for student and multifamily housing, has been awarded a contract with 29th Street Capital to...

How to Create Effective Social Media Ads

How to Create Effective Social Media Ads

Creating an engaging ad on social media can be tricky. While you want your ad to stand out from the rest, there’s a fine line between eye catching and over the top. Through my own experience as a graphic designer, and as someone searching in the market for an...

Catalyst Awarded Marketing Contract by The Franklin Johnston Group

Catalyst Awarded Marketing Contract by The Franklin Johnston Group

Full-Service Agency to Rebrand Two Virginia Multihousing Properties AUSTIN, TX (September 15, 2017): Catalyst, an Austin-based agency specializing in marketing for student and multifamily housing, announced today that multifamily development and management firm, The...

3 Easy Video Ideas for Apartment Communities

3 Easy Video Ideas for Apartment Communities

Online videos are one of the best ways to stand out on social media and engage with your followers. We live in a visual world where video content is king. YouTube is one of the most popular websites on the internet, with over 1 billion users generating billions of...

Catalyst Leadership to Present at The Annual Gathering of Games

Catalyst Leadership to Present at The Annual Gathering of Games

Jamie Matusek and Christy McFerren will Share How Open-Book Management was Instrumental in Employee Engagement, Business Success AUSTIN, TEXAS (August 30, 2017) -- Catalyst, an Austin-based agency specializing in marketing for student and multifamily housing,...

Bringing Promotion to the Party

Bringing Promotion to the Party

Are you struggling to come up with new ideas to get prospects through the door? Have you hosted event after event at your property, but they just seem to lack attendance or engagement? Have you thought to yourself, “What’s the point in spending money on an event if...

MHN: Student Housing Coming to University of Montana

MHN: Student Housing Coming to University of Montana

In case you missed it, Catalyst was recently featured in Multi-Housing News for its partnership with Farran Realty Partners and Campus Advantage. "Catalyst will manage the brand development. 'We couldn’t be more excited about the opportunity to partner with Campus...

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